Benchmark Hospitality, Groups & Meetings Digital Content

We’ve long produced content for Benchmark focused on its leisure guests. So the natural question was, how can we do the same for the corporate groups business that’s so central to several of their hotels’ bottomlines? We filled sections of their corporate and individual hotel websites with content that brings their meetings capabilities to life well beyond capacity charts and audiovisual specs. Benchmark then uses this content to power groups-centric email campaigns and social posts.

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