We take a look at the most pervasive myths in digital hospitality marketing and what you can do to kick them out of your marketing brain.
Want to beat the OTAs? Here’s our list of nine tried-and-true ways that hoteliers can compete with online travel agencies.
We’re diving into the back-end, behind-the-scenes side of marketing – conducting a comprehensive tech audit for your website.
In addition to the enhanced online presence, websites can sell products, generate leads, and elevate brand perception. Here’s our roundup of everything a slick, modern website can achieve.
Hoping to show some love to your returning customers? We’re breaking down how customer loyalty programs increase ROI for hotels and resorts.
User-Generated Content: It’s a great way to elevate your reputation – if it’s done right. Here’s how you can create a community with online content that stays on brand.
With the help of some smart strategic planning, you can keep those bookings going all year long, even when your resort pools aren’t full of splashing, laughing kids and their families.
Are You Green? More and more, travelers are choosing lodging that aligns with their values. One of those values is sustainability. Here’s how you can make your business even more green.
How can your venue be at the top of the list for couples who are planning their nuptials this year – and are prepared to go all out for their big day? Here are seven expert tips and tactics to consider when planning your venue marketing strategy.
Travelers head out of their homes and hit the road for a million and one reasons: to check destinations off their bucket list, to escape the everyday in search of solitude (or adventure), to attend their favorite band’s concert in a faraway state, and so much more.
After the past few years, it’s hard to define the word “normal.” In so many ways, we’ve left tradition behind, realizing that you don’t need to keep doing something the same way just because that’s how it’s always been done.
Whether you live by it or loathe it, social media continues to grow by leaps and bounds. These digital platforms are no longer just the places to get all the neighborhood tea, but also to do business.
You’ve probably heard that term floating around a lot, but do you actually know what a buyer persona is, how it’s constructed, and why it’s an important element of a smart marketing campaign?
Personalization has been around in some form since the ’90s. But over the years, advances in machine learning, AI, and big data have evolved the concept from fun trend to must-have amenity.
A recent study revealed that two in three American travelers use travel videos to inspire and plan their trip – a percentage that has risen quickly in just a few years.
For luxury companies, whether event venues, hotels, medical spas, or others, a brand story is a combination of history, craftsmanship, exclusivity, and emotion, all woven together.
We’ve put together a list of our top 10 must-watch marketing TED Talks from the past years, along with links to watch.
Practically every business has a Google My Business (GMB) page – a profile page that shows the name, address, contact information, hours, and other relevant business information whenever they come up in a search result.
It’s important to find a brand agency that has specialized expertise in helping luxury brands develop and maintain their reputation through copy that sets the tone for an exclusive design aesthetic.
For hotels and destinations, AI has the potential to not only enhance your customer experience but maybe even change the way you operate as a whole.
Summer equals weekend travel. Family vacations, girlfriend getaways, tropical adventures, and more. But what about Monday through Thursday?
Without a doubt, technology has become so ingrained in our lives that we aren’t sure how to live without it. Here are some ideas for ways you can use tech to stand out.
What’s hot this summer? The need for slow, meaningful exploration, unique experiences and a feeling of health, wellness and safety.
What is SEO exactly? Search engine optimization is the way that you get your pages to pop up first when someone conducts a Google search that’s relevant to your content.
Today’s luxury travelers are likely to spend $2,000 more than the typical traveler. How do you attract these spendy travelers to your destination?
Hotel brands now have a unique opportunity to connect and make an impactful impression on consumers by capitalizing on this “experience economy.”
The only thing constant about website data analytics is that they’re always changing. To help you narrow your focus, we’ve put together a list of the most important data points right now according to Google Analytics, and why they matter.
AW Plastic Surgery is a Portsmouth, New Hampshire–based surgery center that turned to Hawthorn Creative to help them improve their overall website visibility, user experience, and conversion rate.
We put together a step-by-step guide for creating itineraries for the perfect day for your hotel guests