W
ith the steady rise of remote work, an increasing number of travelers are choosing to blend their on-the-clock, billable hours with dedicated time for relaxation. They’re known as “bleisure” travelers — that’s business plus leisure. Hotels and resorts can cater to these dual-purpose guests by simultaneously marketing efficient workspaces and leisure-focused experiences.
To attract business travelers who stay longer (and spend more) than the average guest, you’ll need to tailor your marketing approach to show how well your property hosts both types of trips. Here, we’re breaking down how to market your property to hybrid travelers who are combining work and play.
The 3 Types of Bleisure Guests
Research by Deloitte shows high rates of so-called “laptop luggers,” or digital nomads seeking a hotel stay to serve as their home (away from home) base. Almost half of travelers (44%) during the December 2025 holiday season planned to work while on vacation, and one quarter of workers traveling with kids last year said they planned to work during their longest trip of the summer.
But not every business traveler has the same work-to-leisure ratio. Here are the three main types of bleisure guests:
- Business-first travelers: Colleagues and executives visiting primarily for meetings, conferences, or site visits who value reliable Wi-Fi, quiet workspaces, and fast check-in.
- Leisure-first travelers with work needs: Guests who plan a short business trip around a personal getaway, often seeking convenience, flexibility, and wellness experiences.
- “Work from anywhere” guests: Remote workers and digital nomads who tend to book longer stays and need comfortable desks, strong connectivity, and work amenities.
What Bleisure Travelers Are Looking For
Your first step for marketing to laptop luggers? Create dedicated landing pages on your website for each type of bleisure guest. You’ll want to use language and imagery that reflect each segment’s priorities. Your webpages should highlight the following elements:
- The core amenities remote workers need: high-speed (and reliable) Wi-Fi, ample power outlets, ergonomic desks, quiet zones, and a business center with flexible spaces for videoconferencing.
- Seamless operations, like easy check-in and check-out, flexible cancellation, and on-site support for tech issues.
- Lots of leisure experiences they can tap into before, after, and in between work hours, including reenergizing spa services, top-of-the-line fitness facilities, serene outdoor leisure areas, and excellent dining.
- Access to local attractions in the area, via curated itineraries and easy transportation to minimize their effort and time spent planning.
10 Marketing Approaches for Attracting Bleisure Travelers
Once your landing pages are in place on your website, you can direct audiences to them from a variety of campaigns and platforms. Here are 10 of our tips for multi-channel marketing to bleisure travelers:
1. Email marketing:
- Segment your lists by travel purpose (business, leisure, or hybrid) and send seasonal packages, corporate rates, and long-stay offers.
- Include bleisure-focused subject lines (such as “Your next productive business trip — with a side of relaxation”).
2. Paid media and SEO:
- Run campaigns around keywords like “business hotel with meeting rooms,” “work-friendly hotel near [business district],” and “luxury hotel for business and leisure.”
- Optimize pages for local search with schemas for events, amenities, and business facilities.
3. Loyalty and partnerships:
- Establish corporate rate programs for companies with frequent travelers.
- Consider partnerships with airlines, coworking spaces, and local attractions to offer bundled experiences.
4. Visual storytelling:
- Use photography showing business amenities in use (desks, meeting rooms, fast Wi-Fi) alongside leisure moments (spa, pool, sunset views).
- Create a blog post, Instagram reel, or spread in your in-house magazine depicting a typical day in a bleisure guest’s vacation — from Zoom meetings in your comfy conference room to happy hour by the pool.
5. Thought leadership and reassurance:
- Share short-form social media videos of your in-house concierge or activities planner describing how they design itineraries specifically for bleisure travelers.
- Publish guides on topics such as “How to plan a productive business trip,” “Best after-work activities near [your hotel],” and “What remote workers look for in a hotel.”
6. User-generated content:
- Feature guest testimonials from business travelers and hybrid guests across your website and social media channels.
- On your blog, highlight case studies of successful corporate events hosted at your property.
7. Flexible stay packages:
- Craft and market “Business & Wellness” packages that include a day pass to the spa, healthy dining credits, and late check-out.
- Promote “Meetings & Getaways” bundles that pair meeting room use with discounted room rates.
8. On-property events:
- Host industry meetups and after-work socials for bleisure travelers.
- Curate a speaker series with local experts to attract business guests, while giving leisure guests a local flavor.
9. Family-friendly and pet-friendly add-ons:
- If applicable, offer amenities like children’s activities or pet goodie bags to broaden appeal to families combining work and vacation.
- Roll out family-friendly hybrid packages focused on multigenerational activities for everyone during the winter holidays and summer vacation.
10. Post-stay engagement:
- Provide post-stay surveys that include opportunities to share testimonials and offer feedback on amenities.
- Send follow-up emails with special offers for future business trips or weekend getaways. Bonus: offer loyalty points for dual-purpose stays.
Finally, track your success using metrics such as direct bookings from hybrid guest campaigns, occupancy by segment, spa and dining engagement among bleisure guests, guest satisfaction scores, and website pageviews and conversion rates.
Need support marketing your hotel or resort to business-leisure travelers? Our experts can help you segment your bleisure guest audience and execute tailored campaigns. Get in touch today.