The Digital Channels Medical Aesthetic Practices Need to Use
A roundup of the channels to tap to make sure you’re winning at Google search.
Medical Aesthetic Solution: Search Marketing
Pair cutting-edge SEO with SEM to score big
Search is booming in the medical aesthetics industry. On a monthly basis, there are approximately 554,000 Google searches for “Botox,” 146,000 for “hydra facials,” and 21,000 for “body contouring.” Imagine if you could capture a meager 2% of this audience? That would mean 14,000 potential patients funneled straight to your website.
Combining strong organic and paid search strategies with ongoing analysis and adjustment is key to soaring through the rankings. Our cutting-edge solutions will land your aesthetic practice on the first page in Google Search, where over 90% of all website traffic comes from. Our search gurus eat, sleep, and breathe search marketing and stay on top of Google’s latest algorithm changes. We have your back in the ever-shifting landscape of search.
THE ANATOMY OF YOUR SEARCH STRATEGY
SEO: Search Engine Optimization
First, we optimize your site to make sure it’s mobile-friendly, loads quickly, and employs relevant medical aesthetic keyword terms that will capture attention and get results. We support this initial optimization by publishing keyword-rich content to your site each month. We’ll also streamline and optimize your Google My Business page to make sure that what users find there is informative and on-brand.
SEM: Search Engine Marketing
While SEO is a long-term game to move your website up the ranks, paid Google Ads rocket your website to the top of page-one search results with the flip of a switch. We pair geo-targeted and strategic long-tail keywords to ensure that anyone searching for “Botox near me” finds your site first. Pair this with a low-cost, high-impact retargeting campaign, and you can expect a sky-high ROI.
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5 Ways to Boost Social Media ROI for Medical Aesthetic Practices
This free e-book will help supercharge your social media ROI
Master Social MediaMedical Aesthetic Marketing Lookbook
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