Join the party – surround your brand with friends and influencers by sharing human experiences
The average American spends 1.7 hours a day on social media – ample time to fall in love with your brand. Social media strategy evolves at the speed of light, but understanding the latest trends and metrics is key to finding success in the social sphere, whether you’re a wedding venue seeking to connect with the newly engaged, a destination or resort aiming to attract travelers, or another type of hospitality provider. After all, social media isn’t just about pretty pictures; it’s about driving action.
Effective social marketing in the hospitality industry takes into account the basic purpose of social networking sites: human connection. Our cutting-edge social team utilizes social listening to identify social insights – the motivations behind people’s social media behavior. We translate those insights into a custom-crafted social strategy that resonates with your intended audience through campaigns that bring people together, spark conversation and sharing, and drive conversions.
“Our close partnership with Hawthorn has increased our social media presence by over 30%. We've been extremely happy with the growth they've driven.”
–Amy Landers, Lakes Region Tourism Association
Our Social Solutions
Customized service offerings can be developed upon request.
Organic Social Management
12 Posts on Facebook & Instagram per month
2 Reels per month / 1 Story per week
Hashtag Research & Curation
Comments & Mentions Mediation
Direct Message Management
UGC Photo Research
Quarterly Performance Reporting
Paid Social Campaigns
Strategy & Campaign Concepting
Creative and Copy Creation
Target Audience Development
Ongoing Campaign Optimization
Retargeting Website Visitors
Quarterly Performance Reporting
Social Media Health Check
Brand Reputation Evaluation
Discussion with our Social Strategist
Manual with our Findings & Recommendations
Additional Social Services
Photo Shoot of Local Happenings
Launch or Refresh of Social Channels
Social Brand Manual
Influencer Management (inbound and outreach)
Boosted Organic Posts
Quarterly Strategy Sessions
The Vine wedding venue and vineyard was struggling to create brand awareness in a city full of wedding venues. We began managing their paid social by targeting newly engaged couples in the metro-Houston area. After achieving remarkable results, like an average of 15-20 leads per month via paid social, The Vine transitioned their organic social efforts to us. This enabled us to sync paid efforts with a new, fine-tuned organic strategy. In the first month alone, 17% of all website leads came from organic social.
150% increase in organic click-through-rate (CTR).
Instagram CTR increased by 716% in one month.
CTR on organic Facebook posts doubled.
It’s Time to Take Control of Your
Social Media Strategy
Together, we can take your social strategy from confusing to converting
The LRTA’s longtime marketing partner had stopped generating results and evolving their digital presence. So, we put Facebook and Instagram to work. Instagram content focused on travel inspiration fueled by aspirational photography. Facebook focused on offers and events with the aim of driving traffic to the association’s member organizations. Paid campaigns paired with organic strategy and optimization saw 13,500 new followers in the first year alone with an average growth of over 30% in 2 years.
Paid efforts reached 900,000 users generating 44,170 post engagements.
Click-through-rate of 1.90% (industry average 0.90%).
Organic Facebook engagement rate of 5.5% (industry average 0.99%).