Content & Email Strategy for Med Spas: Part 1 – Content
Equip your clients with the dos and don’ts in beauty with a digital content marketing strategy.
Medical Aesthetic Industry: Marketing Solutions
Competition is fierce – so leave the crowd behind
Let’s face facts: The medical spa and aesthetic industry is highly competitive and that competition is only increasing. In 2018, Americans invested nearly $8 billion on cosmetic procedures, with over $1 billion spent on injections alone. It’s no wonder so many beauty and healthcare professionals are pivoting their business models to include these sought-after services.
So, what does that mean for the success of your business? Yes, setting yourself apart from the competition, but also appealing to the next generation of prospective customers. The American Society for Aesthetic Plastic Surgery found that the highest percentage of nonsurgical procedure patients were between the ages of 35 and 50. To reach this demographic, a digital presence and stellar branding are critical. And the partner you need to thrive in this ever-changing competitive landscape? Us.
MARKETING MUST-HAVES FOR MEDICAL SPAS & BRANDS
01.
A Sleek, Responsive
Website
You don’t just need a website; you need a lead generation powerhouse. Your next customer is conducting critical research online before they even pick up the phone. We’ll design and build a site that is informative, intuitive, and optimized. Plus, a strategic combination of geo-targeted and longtail keywords will have you rise through the rankings.
02.
A Fine-Tuned
Digital Strategy
Prospective clients will discover you online – make sure you’re reaching them in the right place at the perfect time. Paid Google Ad campaigns will shoot you to the top of search results instantly. Paired with a low-cost, high-impact retargeting campaign and highly targeted social ads, you’ll have the tools you need to generate new business quickly and seamlessly.
03.
Powerful Content &
Email Marketing
Through content marketing, you can position yourself as a trusted resource to help guide buying decisions and formulate long-term aesthetic treatment plans. Our team will craft monthly blog content and promote it via targeted email and social media campaigns. We’ll report monthly on ROI and discuss how to further fine-tune your strategy for even greater success.
04.
Beautiful Brand
Collateral
Existing customers remain crucial in driving business. Your office is likely filled with print pieces to engage them, but are they the right pieces? Do they feel luxurious? Do they set you apart with aspirational visuals and inspirational language? Do they spark emotion? Our brand strategists and designers will help define your brand and weave together design, storytelling, and visuals that ring true.
Free E-Book
5 Ways to Boost Social Media ROI for Medical Aesthetic Practices
This free e-book will help supercharge your social media ROI
Master Social Media