Don’t publish just another destination blog – spur discovery
No destination or hospitality marketing strategy is complete without content. But that content needs to be more than just a home for your keywords or latest offers. At its core, every word you write should bring your brand experience to life.
The modern consumer doesn’t want a stale sales pitch – they want to be taken on a journey. Your audience wants to feel the sand between their toes, crave that dish from your chef’s favorite late-night food truck, learn how to craft that cocktail your bartender can’t stop bragging about. These are the stories we love to tell and they are the ones that will keep your customers coming back for more.
Opal Collection’s destination blog site, Opal Unpacked, is crucial to promoting the collection’s properties through inbound marketing and driving thousands of unique referral visits and associated revenue to specific properties and the larger collection. The blog site averages 30,000 unique visitors each month.
Noble House’s blog, Noble Nomad, reinforces their brand and connects readers digitally to their next getaway – preferably at a Noble property and in a Noble destination. The blog also equips Noble House with content that they can distribute via social media and various email campaigns aimed at previous guests or subscribers – again, to help establish them not just as a hotel brand, but as a go-to travel resource.