Medical Aesthetic Solution: Content & Email Marketing
Good content informs, leaves an impression, and drives action
On average, 66 percent of medical aesthetic revenue comes from existing customers. And while injectables are largely what brings these customers in the door, more profitable services can be paired with standard treatments. The problem is that most practices rely on upselling customers once they’ve arrived for their treatment. This can make customers feel they’re being “sold on the spot.” Here’s how content marketing can solve this awkward problem and skyrocket sales:
Clients are looking to you to be a trusted interpreter of the latest trends. On a monthly basis, our team will write an article to pique the interest of your customer base, then load it to the blog section of your website. (Don’t have a blog? Don’t worry, we can add one for you.)
Using a stylized email template we’ll create for you, we’ll email your clients a link to each monthly blog post combined with a strategic monthly promotion of your choice. This allows clients to digest info on their own time and book additional services before their next visit.
This same content we develop for your blog and emails also becomes the food for your Facebook and Instagram posts, helping you maintain your presence on these platforms to reach followers and attract new customers.
Some Examples of Content Topics
Here are just a few topics our team can craft. Every content strategy is customized to your practice’s unique needs.
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The Five Most Essential Ways to Avoid Premature Aging
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Liposuction Versus Body Contouring: Which One Might Be Better for You?
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Get a Handle on Hyperpigmentation: Dark Spot Treatments That Really Work
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Five Things to Do in Your 40s in Order to Look Better in Your 50s
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Ways to Boost Your Collagen Levels, From Food to Facials and Beyond
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Timeline of Your Face: What to Expect During Each Decade & Dos for Younger-Looking Skin
Glow's custom blog serves up sage advice and trusted information across a range of hot topics, making them a go-to resource for clients and soon-to-be clients alike. It's also the fuel that powers their Google search rankings – drawing traffic to their website and doorstep every day.
Glow's visually rich emails delivered at strategic customer touchpoints interweave content from their blog with packages, promotions, and other conversion-centered CTAs to keep customers coming back again and again.
Medical Aesthetic Marketing Lookbook
Cost-effective, turnkey medical aesthetic marketing solutions are within reach
Our free lookbook offers inspiration and solutions at your fingertips