There are two major challenges that businesses in the wellness industry face: oversaturation of the market, and constantly evolving trends. Think about it – whether you are a gym, a center for meditation, a personal trainer, or even a spa or salon, there are hundreds of thousands of like companies jockeying for position in this $4.5-trillion market. And what wellness consumers want – what is currently trending, whether that’s hot yoga, group training, forest bathing, hydrotherapy – is changing every day.
So as just one business in this massive industry, how do you position yourself to stand out against your competitors? How do you demonstrate to your target audience that you’re not just delivering an elite health and wellness experience, but you’re also a thought-leader and trusted interpreter to digest and distill the ever-changing trends for them? That’s where we step in with a full suite of digital and print marketing solutions to get your marketing in peak shape.
MUST-HAVE MARKETING STRATEGIES FOR WELLNESS BRANDS
An Engaging and
An eye-catching website, optimized for web search, will put your unique health and wellness experience front and center. We’ll develop and implement the appropriate keyword terms, as well as consistently monitor and adjust your SEO strategy to ensure continued improvements in rankings and increased traffic.
Organic & Paid Social
A well-designed website is just the first step to securing a foothold in this crowded marketplace. We build powerful organic social strategies to implement across multiple social platforms, create and manage paid campaigns that target your consumer, and provide regular reporting to show what’s working, what’s not, and what to do next.
Blog Content &
Because trends related to health, wellness, fitness, and nutrition are changing at such a frequent pace, consumers look to industry professionals to digest and interpret what’s bogus and what’s not. Custom-written blog posts – pushed out via email campaigns – that establish you as a thought-leader in this market build trust among your clients and help retain their loyalty, and, more importantly, their business.