Website Before & After Metrics Speak for Themselves


New Website = 4x More Leads

Within the first three months of launching The Vine’s new website and strategy, the conversion rate increased by more than 200%.


Web Session Duration Spikes by 282%

Yes, you read that right. Not only are more people coming to the site, but they’re also sticking around a whopping 4x longer than before.


182% Increase in Page Views

Web visitors like what they’re seeing and want more, with the average visitor viewing 3x more pages than prior to site launch.

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“Hawthorn exceeded our expectations. Their dedication, creative approach, and attention to detail have resulted in more leads than ever.”

— Christy Brown, The Vine

The journey to success


The Challenge

A beautiful property with dull marketing materials and a rudimentary one-page site that didn’t reflect the stunning venue or convert business.


The Approach

We defined the heart and soul of this magical venue and wove it through all of our work.


The Outcome

A fully enhanced business with a cohesive marketing presence that captured attention and spurred action.

A beautifully bespoke website

Combining aspirational imagery and unique, eye-catching details, we created a new website that is truly one of a kind. Adding full SEO integration, keyword-rich storytelling, strategic conversion architecture, and stringent mobile styling resulted in a site that functions as beautifully as it looks.

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We took users on a tour of what their Vine wedding day would be like, highlighting each of the spaces and venues that make this property so unique.
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We pulled in the vibrant copper foil from our logo design for a bold, whimsical accent that was sure to capture attention and drive conversions.

An elegant event brochure

The Vine had long struggled with print materials that didn’t do their gorgeous venue justice. The owners had to rely solely on their Southern charm (something they have in spades) and the physical beauty of the property to seal the deal. Now they have a captivating print brochure to help make a tangible, lasting impression long after the tour.

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Soft touches and delicate organic elements make this brochure especially elegant.
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The bold copper foil introduced in the logo design found a new home as a stunning background element.

A social refresh worth sharing

The Vine already had a strong social media presence, but they needed to bring the imagery and copy on their pages up to the caliber of their new brand identity and site. Hawthorn crafted descriptions that tell the story of the venue while showcasing their favorite images. Now, The Vine’s entire digital identity feels purposeful and cohesive.

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A targeted newly engaged paid social campaign featuring captivating imagery and copy launched right before the holidays.
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These strategic campaigns on Facebook and Instagram ensured The Vine was top of mind right in the swing of engagement season.

Search engine marketing

Similarly to paid social, The Vine was trying their best to run paid search campaigns with limited results. Our creative team created targeted landing pages reflecting the new website design and began driving traffic to these pages. In the first two months alone, Hawthorn was able to eliminate nonperforming keywords and irrelevant clicks that had been driving up costs and bringing down results.

Despite being in the midst of COVID-19, The Vine had their best month ever in paid search in April 2020 and doubled their leads over March.

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