Social Media Marketing Archives

How to Create Social Media Content Pillars That Fuel Your Overall Strategy

Creating a social media strategy that reaches your target audiences effectively is only the beginning. While an overall campaign looks at your big goals, objectives, and KPIs, it includes a lot of moving parts that must all function together like cogs in a wheel.

Why We Love These 3 Social Media Campaigns

When a hotel’s social media campaign is good, it makes you want to keep scrolling for more. You want more pictures, more videos, more information – more of everything that resort has to offer.

5 New Year’s Resolutions for Marketing Wedding Venues in 2023

How can your venue be at the top of the list for couples who are planning nuptials this year? Here are five New Year’s resolutions that will help you take full advantage of engagement season.

Hawthorn Creative’s Digital Marketing Trend Predictions for 2023

We’ve put together our thoughts on what 2023 is likely to bring for the marketing world – which trends are new, which we’ll bid farewell to, and which ones are sticking around for a bit.

The Dos and Don’ts of Marketing Your Aesthetics Practice

We put together a list of ways to effectively market your medspa, along with a little advice on what not to do as you’re building your strategy.

A Lot of Couples Are Newly Engaged – Here’s How You Can Engage Them

The holidays are prime time for couples to get engaged, which means an influx of new leads for wedding venues in the months that follow. If you’re a venue with a long list of potential new customers, how do you make sure that each one gets the attention it deserves?

Seven Ways to Create Authenticity in Your Hospitality Marketing Campaigns

Here are seven ways to create authenticity in your hospitality marketing campaigns to let travelers know that you are who you say you are.

7 Ways that Wedding Venues Should be Using Instagram Stories Highlights

How venues can better harness the power of Instagram’s Stories Highlights feature.

Our Favorite (Free) Tools to Have in Your Content Marketing Toolbelt

From blog idea generation and keyword research to graphic design tools that you don’t have to be a professional designer to master.

Tap Into These Tools

Syncing Paid & Organic Social Media Strategy to Fuel More Conversions

How one client doubled their bookings in 2020 (yes, 2020!) after handing us the keys to fully drive both their paid and social media strategy.

Sync Your Social Tactics

5 Tips for Writing Irresistible CTAs Every Marketer Should Know

What does CTA stand for? It’s an acronym for “call to action” – pieces of copy that are perhaps the most important elements in your digital marketing arsenal.

Master Magnetic CTAs

5 Wedding Venues with Killer Instagram Accounts that Market to Millennials

What you can learn from these wedding venues when it comes to how to best market to millennials on Instagram.

Mimic-Worthy Tactics

What The Knot’s Top 2021 Wedding Trends Mean for Your Venue

Trends are born of necessity. Never has that been truer after 2020. Here’s what your venue should embrace and adapt in 2021.

Top Takeaways Dissected

Our Digital Marketing Trend Predictions for 2021

The list of immediate digital marketing trends to be boning up on from our digital marketing agency’s team of SEO, social media, website, and overall content experts.

Digital Marketing Trends Dished

Top Traveler Priorities to Inform Hotel & DMO Marketing Strategy in 2021

What Expedia’s recently-released 2021 Travel Trends Report is predicting to be travelers’ most important needs and considerations when it comes to what, where, and when they book in the next year.

Pay Attention to These Findings

Marketing Essentials that Medical Aesthetic Suppliers Need to Be Providing Clients

The digital marketing tools to help your medical aesthetic clients book more business featuring your product or device.

5 Steps for Handling Negative Online Reviews

As more and more consumers take to cyberspace to air their grievances – especially in the age of COVID – are you well-enough equipped to handle negative online reviews?

What You Need to Know

Ways for Hotels to Better Target Their Drive Markets

Destination-dedicated web pages, catered hotel packages, and geotargeting – say hello to these digital content marketing needs for reeling-in regional travelers.

Book More Local Guests

Vetting Social Media Influencers: Q&A with The League Collective

Everybody seems to be an influencer these days. So how do hotels weed out the wannabes to get the best engagement possible?

Influencer Dos & Don’ts

6 Marketing Takeaways from WeddingWire’s Newlywed Report

Discover how WeddingWire’s key insights can help draw inspiration for your venue’s content marketing.

Get Inspired

The Secrets to Scoring Standout Social Media Marketing for Wedding Venues

If your venue posts the same things across social media platforms and not utilizing each platform’s features, there’s a better way

Learn the Secrets