We know the gut instinct is to cut costs during a crisis. But brands that opt for a scalpel – to refine their marketing strategies – always come out on top.
Now is the time to connect with your customers like never before and not separate from them.
The volume of data in Google Analytics can be overwhelming. Here are my top 5 metrics to keep an eye on.
Gen X holds 30% of consumer buying power, and makes up 49% of the cosmetic procedures market. How can you reach them effectively?
A roundup of the channels to tap to make sure you’re winning at Google search.
The best hotel marketing strategies feed all three phases of the traveler marketing lifecycle
How is your hospitality business represented on Google? Google My Business is a search engine optimization layup – if you know what to look for.
Whether you’re writing for your hotel website or your blog, developing the right keywords is an essential part of the process.