We take a look at the most pervasive myths in digital hospitality marketing and what you can do to kick them out of your marketing brain.
Want to beat the OTAs? Here’s our list of nine tried-and-true ways that hoteliers can compete with online travel agencies.
In addition to the enhanced online presence, websites can sell products, generate leads, and elevate brand perception. Here’s our roundup of everything a slick, modern website can achieve.
Hoping to show some love to your returning customers? We’re breaking down how customer loyalty programs increase ROI for hotels and resorts.
With the help of some smart strategic planning, you can keep those bookings going all year long, even when your resort pools aren’t full of splashing, laughing kids and their families.
How can your venue be at the top of the list for couples who are planning their nuptials this year – and are prepared to go all out for their big day? Here are seven expert tips and tactics to consider when planning your venue marketing strategy.
Travelers head out of their homes and hit the road for a million and one reasons: to check destinations off their bucket list, to escape the everyday in search of solitude (or adventure), to attend their favorite band’s concert in a faraway state, and so much more.
After the past few years, it’s hard to define the word “normal.” In so many ways, we’ve left tradition behind, realizing that you don’t need to keep doing something the same way just because that’s how it’s always been done.
For luxury companies, whether event venues, hotels, medical spas, or others, a brand story is a combination of history, craftsmanship, exclusivity, and emotion, all woven together.
For hotels and destinations, AI has the potential to not only enhance your customer experience but maybe even change the way you operate as a whole.
Summer equals weekend travel. Family vacations, girlfriend getaways, tropical adventures, and more. But what about Monday through Thursday?
Without a doubt, technology has become so ingrained in our lives that we aren’t sure how to live without it. Here are some ideas for ways you can use tech to stand out.
Hotel brands now have a unique opportunity to connect and make an impactful impression on consumers by capitalizing on this “experience economy.”
The only thing constant about website data analytics is that they’re always changing. To help you narrow your focus, we’ve put together a list of the most important data points right now according to Google Analytics, and why they matter.
AW Plastic Surgery is a Portsmouth, New Hampshire–based surgery center that turned to Hawthorn Creative to help them improve their overall website visibility, user experience, and conversion rate.
We put together a step-by-step guide for creating itineraries for the perfect day for your hotel guests
Creating a social media strategy that reaches your target audiences effectively is only the beginning. While an overall campaign looks at your big goals, objectives, and KPIs, it includes a lot of moving parts that must all function together like cogs in a wheel.
Here are a few ideas for how to find the balance that will give your customers a realistic, attainable look at what your procedures and services can do for them.
As in-person gatherings come roaring back, the competition can feel overwhelming when it comes to venue options. Here are some ways to help your venue stand out from the crowd and entice customers to say yes.
Here’s how you serve up exactly what millennials want and need on your website.
The battleground for earning more B2B clients is clearly online. But are your tactics employing the right kind of content to make more practices find, engage with, and reach out to you?