Medical Aesthetic Spas, Practices & Suppliers Archives

Case Study: AW Plastic Surgery Converts with High-Quality Blog Posts

AW Plastic Surgery is a Portsmouth, New Hampshire–based surgery center that turned to Hawthorn Creative to help them improve their overall website visibility, user experience, and conversion rate.

MedSpa Photography Should Inspire Authenticity

Here are a few ideas for how to find the balance that will give your customers a realistic, attainable look at what your procedures and services can do for them.

Medical Aesthetic Suppliers: Here’s What B2B Buyers Are Looking for in 2023

The battleground for earning more B2B clients is clearly online. But are your tactics employing the right kind of content to make more practices find, engage with, and reach out to you?

Generate More Leads

The Dos and Don’ts of Marketing Your Aesthetics Practice

We put together a list of ways to effectively market your medspa, along with a little advice on what not to do as you’re building your strategy.

Our Favorite (Free) Tools to Have in Your Content Marketing Toolbelt

From blog idea generation and keyword research to graphic design tools that you don’t have to be a professional designer to master.

Tap Into These Tools

Syncing Paid & Organic Social Media Strategy to Fuel More Conversions

How one client doubled their bookings in 2020 (yes, 2020!) after handing us the keys to fully drive both their paid and social media strategy.

Sync Your Social Tactics

What High-Quality Blog Posts that Convert Look Like: AW Plastic Surgery

How we transformed one client’s blog content strategy into one that kept users engaged longer than ever.

Get More Conversions

Our Digital Marketing Trend Predictions for 2021

The list of immediate digital marketing trends to be boning up on from our digital marketing agency’s team of SEO, social media, website, and overall content experts.

Digital Marketing Trends Dished

How to Vet a Top Web Design Agency: 6 Vital Questions

Six essential questions to determine if that self-proclaimed “top web design agency” is truly going to be able to give you a high-converting website.

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Marketing Essentials that Medical Aesthetic Suppliers Need to Be Providing Clients

The digital marketing tools to help your medical aesthetic clients book more business featuring your product or device.

Medical Aesthetic Suppliers: The Best Content to Nurture More B2B In-Bound Leads

The battleground for earning more B2B clients is clearly online. But are your tactics employing the right kind of content to make more practices find, engage with, and reach out to you?

Generate More Leads

5 Reasons To Optimize Your Google My Business Listing

Is your GMB listing neglected? I sure hope not. Here are 5 compelling reasons why you could be missing out.

10 Rules for a Medical Spa to Win at Social Media Marketing

Leveraging social media to your benefit requires a time commitment and a good strategy.

This Way to Strategic Social

5 Medical Aesthetic Website Features That Convert Clients

Use your website to convert leads with these medical spa marketing tactics.

Get More Clicks

6 Steps to Reopening Your Medical Aesthetics Practice

Bouncing back from the COVID-19 crisis may seem impossible, but we’ll set you up for success when you reopen your medical aesthetics business.

Find the New Normal

How Medical Aesthetic Practices Can Capture the Attention of Generation X

Gen X holds 30% of consumer buying power, and makes up 49% of the cosmetic procedures market. How can you reach them effectively?

Capture the Market

The Digital Channels Medical Aesthetic Practices Need to Use

A roundup of the channels to tap to make sure you’re winning at Google search.

Show Up First

The Importance of the Med Spa Patient Experience: Q&A with Dr. Blackledge

How a highly successful cosmetic surgery and skincare practitioner inspires brand loyalty.

Get Pro Tips

Medical Aesthetics Consultative Sales: Q&A with Dr. Blackledge

How this facial plastic surgeon generates over $1 million in annual product sales for his practice.

Success Secrets

How to Create a Cohesive On-site Medical Aesthetics Marketing Message

Here are some ways to craft your marketing collateral to stay true to your brand, evoke client emotion, and make you stand out.

Set the Tone

Content & Email Strategy for Med Spas: Part 2 – Email

Email is the number-one strategy to distribute your content to your clients, but don’t count on clicks if your campaigns are lackluster.

Effective Emails & You