W
edding venue social media should grab soon-to-be wed couples and keep them intrigued. In a nutshell, your social media needs to engage the engaged — and ultimately get them to take the next step by clicking on a post or link in bio.
Here are 15 fresh social media ideas for wedding venues. Try them all — and be sure to set key performance indicators (KPIs) for each and track results so you can tell what’s working.
Interactive Polls
Tempt your followers with fun polls and quizzes that slow their scroll and keep them engaged.
- This or that: Feature a quiz that asks viewers to choose between options like sunlit garden vs. candlelit chapel, indoor vs. outdoor, plated dinner vs. food stations, etc.
- Favorite ceremony décor: Post images of both rustic and modern setups at different spots on your property, and ask followers to choose their favorites.
- True or false wedding trivia: Put together some fun questions — like “The world’s most expensive wedding cake was decorated with 4,000 diamonds worth $75 million” (true!) and “February is the least popular month to get married” (false, it’s January!).
Meet the Team
Go behind the scenes with your wedding venue social media to highlight the people who make your amazing weddings happen.
- Spotlight your experts: Post short- or long-form videos featuring your chef, sommelier, concierge, etc., each sharing their favorite part of a wedding day.
- “Day in the life” reels: Follow your coordinator on the day before or the morning of a wedding — setting up the bridal suite, greeting vendors, checking table settings, etc.
- Profile your vendors: Feature your local partners with “Meet our Fabulous Florist” or “Zooming in on Our Photographer” posts. Tag them to expand your audiences.
Time-Lapse Videos
Use the time-lapse feature on your iPhone to create cool videos that give engaged couples a vision of what their ceremony can be.
- Empty-to-Decorated: Capture the transformation under a tent, in a ballroom, or the ceremony as it evolves from plain to ornate.
- Setting Up a Plan B: Show how your staff moves a ceremony from outside to indoors in record time, to reassure couples wondering what happens when the weather doesn’t cooperate.
- Before the Altar: Get permission from the bride to track her getting-ready journey in the bridal suite.
One Space, Three Ways
Social media ideas for wedding venues should leverage beautiful imagery of your property. Post pics from your site to display the variety of designs and environments your venue offers.
- Capacity Comparison: Post an Instagram carousel showing the same room configured for multiple weddings sizes, from 50 to 150 to 250 guests.
- Three Styles in One Spot: Show the same location styled in three completely different ways across three real weddings, such as minimalist, boho, and Regency-esque romantic.
- Specialized Cultural Layouts: Show three pics of the ceremony location, set up in three ways — for example, with an altar, a chuppah, and a mandap.
Flashbacks from Couples
Reach out for updates from couples who got hitched at your venue in the last few years, and pair quotes from them with images of their ceremony.
- “Where Are They Now”: Share what they’re up to and how things have changed since they tied the knot.
- “Favorite Memory”: Ask what they loved best about their ceremony and share a related image.
- “How We’d Renew Our Vows”: Invite them to dream about a future vows renewal and what they might do differently or exactly the same — at your venue, of course!
Need support generating more social media ideas for wedding venues, and putting them into action? Schedule a chat with Hawthorn Creative’s social media experts.