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Medical Aesthetic Suppliers: Here’s What B2B Buyers Are Looking for in 2023

The battleground for earning more B2B clients is clearly online. But are your tactics employing the right kind of content to make more practices find, engage with, and reach out to you?

Generate More Leads
6 Ways to Generate Qualified Leads for Your MedSpa

Here are some ways to find the perfect customers for your medspa, get them through the door, and turn them into loyal customers.

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Resort Marketing Videos That Spark Wanderlust and Drive Action (2023 Edition)

If your hotel or resort marketing video doesn’t inspire emotion it’s not going to get results.

Put Your Video to Work
5 New Year’s Resolutions for Marketing Wedding Venues in 2023

How can your venue be at the top of the list for couples who are planning nuptials this year? Here are five New Year’s resolutions that will help you take full advantage of engagement season.

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Hawthorn Creative’s Digital Marketing Trend Predictions for 2023

We’ve put together our thoughts on what 2023 is likely to bring for the marketing world – which trends are new, which we’ll bid farewell to, and which ones are sticking around for a bit.

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2023: Travelers Are Looking for Bigger, Better, and More

At the end of 2022, AAA said that around 112.7 million people traveled at least 50 miles from home. Those numbers are close to pre-pandemic levels. But while people are back out on the road, the ways they travel have evolved from a few years ago.

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The Dos and Don’ts of Marketing Your Aesthetics Practice

We put together a list of ways to effectively market your medspa, along with a little advice on what not to do as you’re building your strategy.

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A Lot of Couples Are Newly Engaged – Here’s How You Can Engage Them

The holidays are prime time for couples to get engaged, which means an influx of new leads for wedding venues in the months that follow. If you’re a venue with a long list of potential new customers, how do you make sure that each one gets the attention it deserves?

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Seven Ways to Create Authenticity in Your Hospitality Marketing Campaigns

Here are seven ways to create authenticity in your hospitality marketing campaigns to let travelers know that you are who you say you are.

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To Show Pricing or Not To Show Pricing? The Big Question for Event Venues

One of the most common queries we receive from our wedding and event venue clients is: “Should I show my pricing on my website?” In this post, we’ll explore the pros and cons of displaying your pricing at each stage of the customer journey so you can make an informed decision

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The Elements of Good, Modern Website Design: Inside LaBelle Winery’s Website

How our full-service digital marketing agency created a custom website design for this boutique winery that hit all the high notes.

Inside the New Site
4 Destination Marketing Campaigns We Dig Right Now

As traveler confidence returns, here are a handful of unique destination marketing campaigns that DMOs, tourism agencies, and other travel authorities can take powerful messaging pointers from.

4 Creative Campaigns
7 Ways that Wedding Venues Should be Using Instagram Stories Highlights

How venues can better harness the power of Instagram’s Stories Highlights feature.

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Our Favorite (Free) Tools to Have in Your Content Marketing Toolbelt

From blog idea generation and keyword research to graphic design tools that you don’t have to be a professional designer to master.

Tap Into These Tools
Syncing Paid & Organic Social Media Strategy to Fuel More Conversions

How one client doubled their bookings in 2020 (yes, 2020!) after handing us the keys to fully drive both their paid and social media strategy.

Sync Your Social Tactics
Full-Service Wedding Livestream Platforms Your Venue Should Know

Because, according to industry experts, they’ll be sticking around as a much-desired wedding component even in a post-COVID world.

See Them ’Streams
What High-Quality Blog Posts that Convert Look Like: AW Plastic Surgery

How we transformed one client’s blog content strategy into one that kept users engaged longer than ever.

Get More Conversions
5 Tips for Writing Irresistible CTAs Every Marketer Should Know

What does CTA stand for? It’s an acronym for “call to action” – pieces of copy that are perhaps the most important elements in your digital marketing arsenal.

Master Magnetic CTAs
5 Wedding Venues with Killer Instagram Accounts that Market to Millennials

What you can learn from these wedding venues when it comes to how to best market to millennials on Instagram.

Mimic-Worthy Tactics
What The Knot’s Top 2021 Wedding Trends Mean for Your Venue

Trends are born of necessity. Never has that been truer after 2020. Here’s what your venue should embrace and adapt in 2021.

Top Takeaways Dissected
10 Things that Didn’t Suck About 2020

We interrupt your regularly scheduled digital and content marketing insight articles to bring you this collection of our favorite feel-good fodder to fuel your 2021.

See the Silver Linings
Our Digital Marketing Trend Predictions for 2021

The list of immediate digital marketing trends to be boning up on from our digital marketing agency’s team of SEO, social media, website, and overall content experts.

Digital Marketing Trends Dished
How to Vet a Top Web Design Agency: 6 Vital Questions

Six essential questions to determine if that self-proclaimed “top web design agency” is truly going to be able to give you a high-converting website.

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A Website Redesign Success Story: Fathom Companies

How this hospitality and real estate management company still got a dream website design that saw results, despite a tighter-than-usual budget.

See the Success Story
Top Traveler Priorities to Inform Hotel & DMO Marketing Strategy in 2021

What Expedia’s recently-released 2021 Travel Trends Report is predicting to be travelers’ most important needs and considerations when it comes to what, where, and when they book in the next year.

Pay Attention to These Findings
Marketing Essentials that Medical Aesthetic Suppliers Need to Be Providing Clients

The digital marketing tools to help your medical aesthetic clients book more business featuring your product or device.

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How to Leverage Micro Weddings to Upsell Couples

Wedding venues that get creative with new amenities, services, or packages built around intimate affairs have the potential to generate the same revenue as a bigger bash.

Savvy Ways to Sell More
Hotel Digital Marketing Campaigns That Creatively Respond to COVID

How the following hotel brands have gotten creative with these initiatives, campaigns, and marketing messages to assuage and motivate today’s anxious traveler.

Prepare to Be Inspired
How to Stay Relevant with Couples Who Haven’t Rescheduled Their Wedding Date Yet

A few touchpoints to stay top-of-mind with couples still in postponement mode.

Connect & Convince
Hotel Email Marketing Examples that Capitalize on the Current Travel Climate

Four recent hotel email marketing campaigns that are synced up with the current state of travel that you can learn from.

Sync Up Your Strategy
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