“We were so happy with our Hawthorn experience – they created the most stunning new website for us. Our Google Analytics proves that it was more than worth the investment.”

— Lauren Middledorf, Bluemont Vineyard

The Journey to Success

01.

The Challenge

This stunning vineyard with gorgeous panoramic views of Virginia Wine Country struggled to generate leads and book site visits with their dated web presence and event marketing arsenal.

02.

The Approach

We built a gorgeous, responsive website and event brochure showcasing the best of what Bluemont had to offer. Then, we used targeted newly engaged social campaigns to reach couples at just the right time.

03.

The Outcome

Together, a new site, stunning brochure, and targeted social campaign became a lead-generation powerhouse.

A sweeping wedding brochure

This is where our journey with Bluemont Vineyard really began – we’ve partnered with them to create beautiful event brochures since 2014. The positive response they received from prospective couples year after year on this printed piece led them to realize it was time to elevate their digital presence as well.

A site worth savoring

Distilling this multifaceted, family-driven business into one cohesive website that told a compelling story was no small feat. Our team needed to balance the diverse needs of a vineyard, winery, event venue, and community gathering place. Through a modern, streamlined design with plenty of paths to conversion, we crafted a site that would satisfy every layer of the Bluemont business.

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