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“We are thrilled with the website, and appreciate Hawthorn’s attention to the finer details. We are so grateful for the excellent work and enthusiasm for our project.”

— Karen Saul, Andanté Vineyard

The Journey to Success


The Challenge

They were left with a digital brand that consisted of a one-page site with just a logo and a Facebook link when the website they were working on with a local freelance developer went off the rails.


The Approach

Starting with a blank slate presented Hawthorn with a unique challenge. Through powerful SEO, whimsical design, and intuitive navigation, Andanté’s site was built to attract and engage visitors.


The Outcome

By weaving together captivating images, creative design elements, and storytelling, Hawthorn redefined Andanté’s digital brand.

A full-bodied site, built to inspire

Since we had no real existing presence to build on, our team began by learning from Joe and Karen what the Andanté Vineyard brand really stood for. Then, we presented ideas and creative elements that reflected the goals, values, and unique essence of the vineyard. The result? A beautiful site that showcased Andanté’s relaxed tempo while paying homage to their homeland and wildlife. We even incorporated the footprints of their egret mascot, which users can follow through the site.

Our site was so impressive that it was mentioned in Vinbound’s list of the best winery websites of 2019 among global brands such as Cuvaison.

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This down-to-earth power couple thrives on a love of wine, music, family, and nature. We took inspiration from their avian mascot by incorporating egret footprints to guide visitors through different sections on each page.
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At Andanté, winemaking is more than a profession: it's an intricate art form. We tapped into their passion and paired each vintage with creative tasting notes, making it easy for wine enthusiasts to find the specs they crave.
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