“Working with Noble House is a true partnership. Weaving their identity throughout the immersive content we create establishes them not just as a hotel brand, but as a travel resource.”

— Catherine Shane, Senior Content Manager

The Journey to Success

01.

The Challenge

Noble House initially wanted a way to help guests maximize their time on-property and cross-promote other hotels in the collection. Down the line, they realized they also needed a strategy to attract potential guests who might not otherwise be aware of their brand and offerings.

02.

The Approach

We launched a vibrant, brand-wide custom magazine packed with content that affords inspirational deep dives into Noble House destinations. A blog website and solid social strategy to digitally leverage and extend the magazine content – as well as deliver fresh, new destination-driven material – followed years later.

03.

The Outcome

Consistently compelling content fulfills Noble House’s priority to captivate the imaginations of guests and potential visitors alike. The content we create has been effectively cross-promoting their properties for years, resulting in greater distribution, larger magazines, and increased advertising revenue year over year.

A custom magazine to entice even the most discerning guests

Noble House prides themselves on cultivating the right kind of atmosphere in each of their properties to reflect the area’s culture and aesthetic. Tapping our content marketing expertise to augment their own in-house team of strategists and designers, they achieved their goal of capturing and showcasing the people and places that make each destination special.

Our design of Noble House’s inaugural custom magazine in 2008 – and revamped design ten years later – nailed the vision and aesthetics they were seeking. To this day, we continue to conceptualize and create the stories that immerse guests in Noble House destinations – and weave the brand throughout the magazine and its digital sisters.

A blog website takes content to a whole other level

View the Blog

How do you get more life out of your content? For Noble House, the answer was a blog website, Noble Nomad. After seven years of producing their in-room custom magazine, we designed and launched the blog to repurpose the magazine content (supplemented with original blog content) into a digital format to connect with potential guests.

This next step in Noble House’s content marketing strategy reinforces their brand and connects readers digitally to their next getaway – preferably at a Noble property and in a Noble destination. The blog also equips Noble House with content that they can distribute via social media and various email campaigns aimed at previous guests or subscribers – again, to help establish them not just as a hotel brand, but as a go-to travel resource.

360 Destination Group Brand Collateral
360 Destination Group Brand Collateral

Social audit, refresh & management drive new traffic

Since any good content marketing strategy relies on smart content distribution, a primary part of the work we do with Noble House includes social media strategy and management, mainly Facebook and Instagram. Prior to our partnership, Noble House didn’t have a consistent, active, ongoing social media presence. We started with in-depth audits and report cards on all Noble properties, then we produced brand guidelines to help achieve consistent and best-practice social strategy across the board.

Today, our ongoing social media maintenance – combined with prominent CTAs in emails and Noble House’s hotel websites that link to Noble Nomad – drive readers, and in turn, guests, to Noble House properties.

Custom photography elevates visual content

Noble House’s high standards and a keen awareness of the importance of the right brand aesthetics in copy and imagery alike make us a natural creative partner. They trust that we understand hotels, print and digital content marketing for hotels, and the caliber of visuals that will speak to their audience.

We took one of Noble’s magazine spreads, the “The Art of Entertaining,” featuring their Riviera Palm Springs resort, to the next level with an original photo shoot. Rife with lush photography, the spread serves to simultaneously showcase the property and give readers a genuinely useful piece of content they can use well after they’ve left the hotel.

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