Metrics That Matter
75% Increase in Followers on IG in the First 4 Months
The infusion of new followers is largely thanks to a rebooted social presence and consistent posting around specific content pillars.
38,960 Unique Users Reached Via Paid FB & IG Ad Campaigns
This number accounts for just the first four months alone, with users – all within driving distance of the practice – seeing four LaJolie ads on average, which is great for awareness and recognition.
60% of All Website Traffic that Paid Social Accounted For
This percentage is a sample from that same four-month time frame, which put paid social ahead of Google and other traffic sources – demonstrating just how well these campaigns can quickly chauffeur more users to a site.
“The combined power of syncing organic and paid social media tactics can’t be understated when it came to building regional awareness and brand recognition around what was then a new practice.”
— Matt Lawson, Digital Media Manager
The journey to success
As a newly opened practice, LaJolie Ageless Aesthetics was naturally lacking the local visibility of a more seasoned provider. So, they wanted to build brand awareness fast.
Hawthorn rebooted and took over ongoing management of their social presence – first in both their Instagram and Facebook accounts, followed by implementing various paid social media campaigns to put their business right in front of its target consumers.
The end result was an increased visibility of their practice among local consumers, generating more leads and business from new and existing customers.