Case Study: The Terrace Club

A Spectacular Wedding and Event Venue in the Heart of Texas Hill Country

Meet The Terrace Club

Since opening in 2000, The Terrace Club has been the toast of Texas Hill Country’s brides and grooms. An all-inclusive wedding and special events venue designed to cater to Austin brides and grooms looking for breathtaking views and unparalleled service on their big day, The Terrace Club has been the setting for countless upscale weddings and events. Recently, The Terrace Club collaborated with Hawthorn Creative to modernize and polish their suite of marketing materials, as well as redesign and launch a brand-new website.

Goals

1

Develop a cohesive brand presence throughout all print and digital marketing channels.

2

Create a lasting impression on prospective clients through effective content and design.

3

Launch a new website that more accurately reflects the quality and character of the actual venue.

“Hawthorn Creative is the best marketing company we have ever worked with. We originally began with a small vision: to redo our pricing package. After seeing their breathtaking design and finished product, we launched a complete re-branding of our entire marketing platform. They handled everything, from business cards to advertising booklets, and eventually finished by redoing our entire website from scratch. We will continue to work with Hawthorn for years to come, knowing that we will always be in the best hands.”

 

– Kristen Lloyd, Director of Operations, The Terrace Club

Here’s how we made it happen

Wedding Brochure

The average engaged couple visits four to seven venues before making a decision to book, which is why it’s critical that The Terrace Club’s prospective brides walked away with a gorgeous, memorable brochure. With Hawthorn’s deep expertise in print and our award-winning design team, we were able to design a beautiful wedding brochure to replace an old, dated version. This project resulted in the creation of a new look and branding for them and in the process, we ended up creating a new logo for them without actually intending to.

Business Cards

Building off of the elegantly redesigned branding Hawthorn created for The Terrace Club, new business cards were crafted to showcase the new logo, colors, and design, as well as make an immediate and lasting impression upon prospective clients – the business card equivalent of the perfect handshake.

Menus

Hawthorn crafted sample menus for The Terrace Club as a way to paint a picture of the elegant catering available at the venue. Designed to look as appealing as a menu that would appear on a formal wedding’s table, these sample menus showcase the customizable gourmet dining choices available to engaged couples, as well as the unparalleled service each event receives.

Pocket Folders

With redesigned marketing collateral came the need for beautiful packaging to contain The Terrace Club’s stunning new print materials. Hawthorn designed complementary pocket folders to showcase The Terrace Club’s new wedding brochure, business cards, and menus.

Website Relaunch

The Terrace Club was in need of a new website that would be visually appealing, modern, speedy, and designed to convert interest into increased bookings. The recently launched website makes use of the content from the old site, but with improved navigation and user experience, as well as beautiful design that follows the branding developed for The Terrace Club’s print marketing materials.

Email Signature Design

To create a polished, uniform, and cohesive appearance to all communications sent by The Terrace Club, Hawthorn designed a custom email signature, with a unique version for each employee.

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