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Here’s How to Build Buyer Personas (and Why You Need Them)

You’ve probably heard that term floating around a lot, but do you actually know what a buyer persona is, how it’s constructed, and why it’s an important element of a smart marketing campaign?

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Personalization: How to Capitalize on the Current Hot Trends

Personalization has been around in some form since the ’90s. But over the years, advances in machine learning, AI, and big data have evolved the concept from fun trend to must-have amenity.

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Top 10 Ways to Use Video Content to Attract Guests

A recent study revealed that two in three American travelers use travel videos to inspire and plan their trip – a percentage that has risen quickly in just a few years.

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Who Are You? Developing a Powerful Story for Your Luxury Brand

For luxury companies, whether event venues, hotels, medical spas, or others, a brand story is a combination of history, craftsmanship, exclusivity, and emotion, all woven together.

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Our Top 10 Marketing TED Talks

We’ve put together a list of our top 10 must-watch marketing TED Talks from the past years, along with links to watch.

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Here’s Why Google My Business is One of the Most Important Tactics in Your Marketing Strategy

Practically every business has a Google My Business (GMB) page – a profile page that shows the name, address, contact information, hours, and other relevant business information whenever they come up in a search result.

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Want to Work With a Brand Agency? Here’s What to Expect

It’s important to find a brand agency that has specialized expertise in helping luxury brands develop and maintain their reputation through copy that sets the tone for an exclusive design aesthetic.

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Artificial Intelligence: How It’s Impacting the Travel Industry (and How to Use It Wisely)

For hotels and destinations, AI has the potential to not only enhance your customer experience but maybe even change the way you operate as a whole.

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Summer Business Travel: Coworking Space Can Help You Increase Your Midweek Bookings

Summer equals weekend travel. Family vacations, girlfriend getaways, tropical adventures, and more. But what about Monday through Thursday?

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From Chatbots to Connectivity: 6 Ways To Use Tech To Improve Your Guest Experience

Without a doubt, technology has become so ingrained in our lives that we aren’t sure how to live without it. Here are some ideas for ways you can use tech to stand out.

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Summer Travel 2023: 7 Hot Trends for Travelers

What’s hot this summer? The need for slow, meaningful exploration, unique experiences and a feeling of health, wellness and safety.

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The Seven Best SEO Tools To Help Optimize Your Website

What is SEO exactly? Search engine optimization is the way that you get your pages to pop up first when someone conducts a Google search that’s relevant to your content.

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The Luxury Customer Journey: How to Reach Luxury Customers at Every Touch Point

Today’s luxury travelers are likely to spend $2,000 more than the typical traveler. How do you attract these spendy travelers to your destination?

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It’s All About the Experience: 5 Marketing Examples That Travel and Hospitality Marketers Use to Entice Guests

Hotel brands now have a unique opportunity to connect and make an impactful impression on consumers by capitalizing on this “experience economy.”

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Top 7 Metrics to Pay Attention to in Google Analytics

The only thing constant about website data analytics is that they’re always changing. To help you narrow your focus, we’ve put together a list of the most important data points right now according to Google Analytics, and why they matter.

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Case Study: AW Plastic Surgery Converts with High-Quality Blog Posts

AW Plastic Surgery is a Portsmouth, New Hampshire–based surgery center that turned to Hawthorn Creative to help them improve their overall website visibility, user experience, and conversion rate.

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Day Trippin’: 7 Ways to Help Your Hotel Become the Focal Point for a Fun Itinerary

We put together a step-by-step guide for creating itineraries for the perfect day for your hotel guests

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How to Create Social Media Content Pillars That Fuel Your Overall Strategy

Creating a social media strategy that reaches your target audiences effectively is only the beginning. While an overall campaign looks at your big goals, objectives, and KPIs, it includes a lot of moving parts that must all function together like cogs in a wheel.

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MedSpa Photography Should Inspire Authenticity

Here are a few ideas for how to find the balance that will give your customers a realistic, attainable look at what your procedures and services can do for them.

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Why We Love These 3 Social Media Campaigns

When a hotel’s social media campaign is good, it makes you want to keep scrolling for more. You want more pictures, more videos, more information – more of everything that resort has to offer.

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8 Ways to Make Your Event Venue Stand Out

As in-person gatherings come roaring back, the competition can feel overwhelming when it comes to venue options. Here are some ways to help your venue stand out from the crowd and entice customers to say yes.

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Ways to Help Your Venue Attract (and Convert) Gen Z

Here’s how you serve up exactly what millennials want and need on your website.

See How It's Done
Medical Aesthetic Suppliers: Here’s What B2B Buyers Are Looking for in 2023

The battleground for earning more B2B clients is clearly online. But are your tactics employing the right kind of content to make more practices find, engage with, and reach out to you?

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6 Ways to Generate Qualified Leads for Your MedSpa

Here are some ways to find the perfect customers for your medspa, get them through the door, and turn them into loyal customers.

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Resort Marketing Videos That Spark Wanderlust and Drive Action (2023 Edition)

If your hotel or resort marketing video doesn’t inspire emotion it’s not going to get results.

Put Your Video to Work
5 New Year’s Resolutions for Marketing Wedding Venues in 2023

How can your venue be at the top of the list for couples who are planning nuptials this year? Here are five New Year’s resolutions that will help you take full advantage of engagement season.

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Hawthorn Creative’s Digital Marketing Trend Predictions for 2023

We’ve put together our thoughts on what 2023 is likely to bring for the marketing world – which trends are new, which we’ll bid farewell to, and which ones are sticking around for a bit.

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2023: Travelers Are Looking for Bigger, Better, and More

At the end of 2022, AAA said that around 112.7 million people traveled at least 50 miles from home. Those numbers are close to pre-pandemic levels. But while people are back out on the road, the ways they travel have evolved from a few years ago.

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The Dos and Don’ts of Marketing Your Aesthetics Practice

We put together a list of ways to effectively market your medspa, along with a little advice on what not to do as you’re building your strategy.

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A Lot of Couples Are Newly Engaged – Here’s How You Can Engage Them

The holidays are prime time for couples to get engaged, which means an influx of new leads for wedding venues in the months that follow. If you’re a venue with a long list of potential new customers, how do you make sure that each one gets the attention it deserves?

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