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It’s All About the Experience: 5 Marketing Examples That Travel and Hospitality Marketers Use to Entice Guests

Hotel brands now have a unique opportunity to connect and make an impactful impression on consumers by capitalizing on this “experience economy.”

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Top 7 Metrics to Pay Attention to in Google Analytics

The only thing constant about website data analytics is that they’re always changing. To help you narrow your focus, we’ve put together a list of the most important data points right now according to Google Analytics, and why they matter.

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Case Study: AW Plastic Surgery Converts with High-Quality Blog Posts

AW Plastic Surgery is a Portsmouth, New Hampshire–based surgery center that turned to Hawthorn Creative to help them improve their overall website visibility, user experience, and conversion rate.

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Day Trippin’: 7 Ways to Help Your Hotel Become the Focal Point for a Fun Itinerary

We put together a step-by-step guide for creating itineraries for the perfect day for your hotel guests

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How to Create Social Media Content Pillars That Fuel Your Overall Strategy

Creating a social media strategy that reaches your target audiences effectively is only the beginning. While an overall campaign looks at your big goals, objectives, and KPIs, it includes a lot of moving parts that must all function together like cogs in a wheel.

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MedSpa Photography Should Inspire Authenticity

Here are a few ideas for how to find the balance that will give your customers a realistic, attainable look at what your procedures and services can do for them.

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Why We Love These 3 Social Media Campaigns

When a hotel’s social media campaign is good, it makes you want to keep scrolling for more. You want more pictures, more videos, more information – more of everything that resort has to offer.

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8 Ways to Make Your Event Venue Stand Out

As in-person gatherings come roaring back, the competition can feel overwhelming when it comes to venue options. Here are some ways to help your venue stand out from the crowd and entice customers to say yes.

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Ways to Help Your Venue Attract (and Convert) Gen Z

Here’s how you serve up exactly what millennials want and need on your website.

See How It's Done
Medical Aesthetic Suppliers: Here’s What B2B Buyers Are Looking for in 2023

The battleground for earning more B2B clients is clearly online. But are your tactics employing the right kind of content to make more practices find, engage with, and reach out to you?

Generate More Leads
6 Ways to Generate Qualified Leads for Your MedSpa

Here are some ways to find the perfect customers for your medspa, get them through the door, and turn them into loyal customers.

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Resort Marketing Videos That Spark Wanderlust and Drive Action (2023 Edition)

If your hotel or resort marketing video doesn’t inspire emotion it’s not going to get results.

Put Your Video to Work
5 New Year’s Resolutions for Marketing Wedding Venues in 2023

How can your venue be at the top of the list for couples who are planning nuptials this year? Here are five New Year’s resolutions that will help you take full advantage of engagement season.

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Hawthorn Creative’s Digital Marketing Trend Predictions for 2023

We’ve put together our thoughts on what 2023 is likely to bring for the marketing world – which trends are new, which we’ll bid farewell to, and which ones are sticking around for a bit.

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2023: Travelers Are Looking for Bigger, Better, and More

At the end of 2022, AAA said that around 112.7 million people traveled at least 50 miles from home. Those numbers are close to pre-pandemic levels. But while people are back out on the road, the ways they travel have evolved from a few years ago.

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The Dos and Don’ts of Marketing Your Aesthetics Practice

We put together a list of ways to effectively market your medspa, along with a little advice on what not to do as you’re building your strategy.

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A Lot of Couples Are Newly Engaged – Here’s How You Can Engage Them

The holidays are prime time for couples to get engaged, which means an influx of new leads for wedding venues in the months that follow. If you’re a venue with a long list of potential new customers, how do you make sure that each one gets the attention it deserves?

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Seven Ways to Create Authenticity in Your Hospitality Marketing Campaigns

Here are seven ways to create authenticity in your hospitality marketing campaigns to let travelers know that you are who you say you are.

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To Show Pricing or Not To Show Pricing? The Big Question for Event Venues

One of the most common queries we receive from our wedding and event venue clients is: “Should I show my pricing on my website?” In this post, we’ll explore the pros and cons of displaying your pricing at each stage of the customer journey so you can make an informed decision

Get the Answer
The Elements of Good, Modern Website Design: Inside LaBelle Winery’s Website

How our full-service digital marketing agency created a custom website design for this boutique winery that hit all the high notes.

Inside the New Site
4 Destination Marketing Campaigns We Dig Right Now

As traveler confidence returns, here are a handful of unique destination marketing campaigns that DMOs, tourism agencies, and other travel authorities can take powerful messaging pointers from.

4 Creative Campaigns
7 Ways that Wedding Venues Should be Using Instagram Stories Highlights

How venues can better harness the power of Instagram’s Stories Highlights feature.

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Our Favorite (Free) Tools to Have in Your Content Marketing Toolbelt

From blog idea generation and keyword research to graphic design tools that you don’t have to be a professional designer to master.

Tap Into These Tools
Syncing Paid & Organic Social Media Strategy to Fuel More Conversions

How one client doubled their bookings in 2020 (yes, 2020!) after handing us the keys to fully drive both their paid and social media strategy.

Sync Your Social Tactics
Full-Service Wedding Livestream Platforms Your Venue Should Know

Because, according to industry experts, they’ll be sticking around as a much-desired wedding component even in a post-COVID world.

See Them ’Streams
What High-Quality Blog Posts that Convert Look Like: AW Plastic Surgery

How we transformed one client’s blog content strategy into one that kept users engaged longer than ever.

Get More Conversions
5 Tips for Writing Irresistible CTAs Every Marketer Should Know

What does CTA stand for? It’s an acronym for “call to action” – pieces of copy that are perhaps the most important elements in your digital marketing arsenal.

Master Magnetic CTAs
5 Wedding Venues with Killer Instagram Accounts that Market to Millennials

What you can learn from these wedding venues when it comes to how to best market to millennials on Instagram.

Mimic-Worthy Tactics
What The Knot’s Top 2021 Wedding Trends Mean for Your Venue

Trends are born of necessity. Never has that been truer after 2020. Here’s what your venue should embrace and adapt in 2021.

Top Takeaways Dissected
10 Things that Didn’t Suck About 2020

We interrupt your regularly scheduled digital and content marketing insight articles to bring you this collection of our favorite feel-good fodder to fuel your 2021.

See the Silver Linings
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