For luxury companies, whether event venues, hotels, medical spas, or others, a brand story is a combination of history, craftsmanship, exclusivity, and emotion, all woven together.
We’ve put together a list of our top 10 must-watch marketing TED Talks from the past years, along with links to watch.
Practically every business has a Google My Business (GMB) page – a profile page that shows the name, address, contact information, hours, and other relevant business information whenever they come up in a search result.
It’s important to find a brand agency that has specialized expertise in helping luxury brands develop and maintain their reputation through copy that sets the tone for an exclusive design aesthetic.
For hotels and destinations, AI has the potential to not only enhance your customer experience but maybe even change the way you operate as a whole.
Summer equals weekend travel. Family vacations, girlfriend getaways, tropical adventures, and more. But what about Monday through Thursday?
Without a doubt, technology has become so ingrained in our lives that we aren’t sure how to live without it. Here are some ideas for ways you can use tech to stand out.
What’s hot this summer? The need for slow, meaningful exploration, unique experiences and a feeling of health, wellness and safety.
What is SEO exactly? Search engine optimization is the way that you get your pages to pop up first when someone conducts a Google search that’s relevant to your content.
Today’s luxury travelers are likely to spend $2,000 more than the typical traveler. How do you attract these spendy travelers to your destination?
Hotel brands now have a unique opportunity to connect and make an impactful impression on consumers by capitalizing on this “experience economy.”
The only thing constant about website data analytics is that they’re always changing. To help you narrow your focus, we’ve put together a list of the most important data points right now according to Google Analytics, and why they matter.
AW Plastic Surgery is a Portsmouth, New Hampshire–based surgery center that turned to Hawthorn Creative to help them improve their overall website visibility, user experience, and conversion rate.
We put together a step-by-step guide for creating itineraries for the perfect day for your hotel guests
Creating a social media strategy that reaches your target audiences effectively is only the beginning. While an overall campaign looks at your big goals, objectives, and KPIs, it includes a lot of moving parts that must all function together like cogs in a wheel.
Here are a few ideas for how to find the balance that will give your customers a realistic, attainable look at what your procedures and services can do for them.
When a hotel’s social media campaign is good, it makes you want to keep scrolling for more. You want more pictures, more videos, more information – more of everything that resort has to offer.
As in-person gatherings come roaring back, the competition can feel overwhelming when it comes to venue options. Here are some ways to help your venue stand out from the crowd and entice customers to say yes.
Here’s how you serve up exactly what millennials want and need on your website.
The battleground for earning more B2B clients is clearly online. But are your tactics employing the right kind of content to make more practices find, engage with, and reach out to you?
Here are some ways to find the perfect customers for your medspa, get them through the door, and turn them into loyal customers.
If your hotel or resort marketing video doesn’t inspire emotion it’s not going to get results.
How can your venue be at the top of the list for couples who are planning nuptials this year? Here are five New Year’s resolutions that will help you take full advantage of engagement season.
We’ve put together our thoughts on what 2023 is likely to bring for the marketing world – which trends are new, which we’ll bid farewell to, and which ones are sticking around for a bit.
At the end of 2022, AAA said that around 112.7 million people traveled at least 50 miles from home. Those numbers are close to pre-pandemic levels. But while people are back out on the road, the ways they travel have evolved from a few years ago.
We put together a list of ways to effectively market your medspa, along with a little advice on what not to do as you’re building your strategy.
The holidays are prime time for couples to get engaged, which means an influx of new leads for wedding venues in the months that follow. If you’re a venue with a long list of potential new customers, how do you make sure that each one gets the attention it deserves?
Here are seven ways to create authenticity in your hospitality marketing campaigns to let travelers know that you are who you say you are.
One of the most common queries we receive from our wedding and event venue clients is: “Should I show my pricing on my website?” In this post, we’ll explore the pros and cons of displaying your pricing at each stage of the customer journey so you can make an informed decision
How our full-service digital marketing agency created a custom website design for this boutique winery that hit all the high notes.
