General Marketing Insights Archives - Page 2 of 3

3 Sustainability Efforts That Are On the Rise in the Hospitality Industry

Are You Green? More and more, travelers are choosing lodging that aligns with their values. One of those values is sustainability. Here’s how you can make your business even more green.

Personalization: How to Capitalize on the Current Hot Trends

Personalization has been around in some form since the ’90s. But over the years, advances in machine learning, AI, and big data have evolved the concept from fun trend to must-have amenity.

Who Are You? Developing a Powerful Story for Your Luxury Brand

For luxury companies, whether event venues, hotels, medical spas, or others, a brand story is a combination of history, craftsmanship, exclusivity, and emotion, all woven together.

Our Top 10 Marketing TED Talks

We’ve put together a list of our top 10 must-watch marketing TED Talks from the past years, along with links to watch.

Here’s Why Google My Business is One of the Most Important Tactics in Your Marketing Strategy

Practically every business has a Google My Business (GMB) page – a profile page that shows the name, address, contact information, hours, and other relevant business information whenever they come up in a search result.

Want to Work With a Brand Agency? Here’s What to Expect

It’s important to find a brand agency that has specialized expertise in helping luxury brands develop and maintain their reputation through copy that sets the tone for an exclusive design aesthetic.

Artificial Intelligence: How It’s Impacting the Travel Industry (and How to Use It Wisely)

For hotels and destinations, AI has the potential to not only enhance your customer experience but maybe even change the way you operate as a whole.

Summer Travel 2023: 7 Hot Trends for Travelers

What’s hot this summer? The need for slow, meaningful exploration, unique experiences and a feeling of health, wellness and safety.

6 Ways to Generate Qualified Leads for Your MedSpa

Here are some ways to find the perfect customers for your medspa, get them through the door, and turn them into loyal customers.

5 New Year’s Resolutions for Marketing Wedding Venues in 2023

How can your venue be at the top of the list for couples who are planning nuptials this year? Here are five New Year’s resolutions that will help you take full advantage of engagement season.

Hawthorn Creative’s Digital Marketing Trend Predictions for 2023

We’ve put together our thoughts on what 2023 is likely to bring for the marketing world – which trends are new, which we’ll bid farewell to, and which ones are sticking around for a bit.

The Dos and Don’ts of Marketing Your Aesthetics Practice

We put together a list of ways to effectively market your medspa, along with a little advice on what not to do as you’re building your strategy.

Seven Ways to Create Authenticity in Your Hospitality Marketing Campaigns

Here are seven ways to create authenticity in your hospitality marketing campaigns to let travelers know that you are who you say you are.

To Show Pricing or Not To Show Pricing? The Big Question for Event Venues

One of the most common queries we receive from our wedding and event venue clients is: “Should I show my pricing on my website?” In this post, we’ll explore the pros and cons of displaying your pricing at each stage of the customer journey so you can make an informed decision

Get the Answer

The Elements of Good, Modern Website Design: Inside LaBelle Winery’s Website

How our full-service digital marketing agency created a custom website design for this boutique winery that hit all the high notes.

Inside the New Site

Our Favorite (Free) Tools to Have in Your Content Marketing Toolbelt

From blog idea generation and keyword research to graphic design tools that you don’t have to be a professional designer to master.

Tap Into These Tools

Full-Service Wedding Livestream Platforms Your Venue Should Know

Because, according to industry experts, they’ll be sticking around as a much-desired wedding component even in a post-COVID world.

See Them ’Streams

5 Tips for Writing Irresistible CTAs Every Marketer Should Know

What does CTA stand for? It’s an acronym for “call to action” – pieces of copy that are perhaps the most important elements in your digital marketing arsenal.

Master Magnetic CTAs

What The Knot’s Top 2021 Wedding Trends Mean for Your Venue

Trends are born of necessity. Never has that been truer after 2020. Here’s what your venue should embrace and adapt in 2021.

Top Takeaways Dissected

10 Things that Didn’t Suck About 2020

We interrupt your regularly scheduled digital and content marketing insight articles to bring you this collection of our favorite feel-good fodder to fuel your 2021.

See the Silver Linings

Our Digital Marketing Trend Predictions for 2021

The list of immediate digital marketing trends to be boning up on from our digital marketing agency’s team of SEO, social media, website, and overall content experts.

Digital Marketing Trends Dished