Hawthorn Editorial, Author at Hawthorn Creative

How to Create Social Media Content Pillars That Fuel Your Overall Strategy

Creating a social media strategy that reaches your target audiences effectively is only the beginning. While an overall campaign looks at your big goals, objectives, and KPIs, it includes a lot of moving parts that must all function together like cogs in a wheel.

MedSpa Photography Should Inspire Authenticity

Here are a few ideas for how to find the balance that will give your customers a realistic, attainable look at what your procedures and services can do for them.

Why We Love These 3 Social Media Campaigns

When a hotel’s social media campaign is good, it makes you want to keep scrolling for more. You want more pictures, more videos, more information – more of everything that resort has to offer.

8 Ways to Make Your Event Venue Stand Out

As in-person gatherings come roaring back, the competition can feel overwhelming when it comes to venue options. Here are some ways to help your venue stand out from the crowd and entice customers to say yes.

Ways to Help Your Venue Attract (and Convert) Gen Z

Here’s how you serve up exactly what millennials want and need on your website.

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Medical Aesthetic Suppliers: Here’s What B2B Buyers Are Looking for in 2023

The battleground for earning more B2B clients is clearly online. But are your tactics employing the right kind of content to make more practices find, engage with, and reach out to you?

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6 Ways to Generate Qualified Leads for Your MedSpa

Here are some ways to find the perfect customers for your medspa, get them through the door, and turn them into loyal customers.

Resort Marketing Videos That Spark Wanderlust and Drive Action (2023 Edition)

If your hotel or resort marketing video doesn’t inspire emotion it’s not going to get results.

Put Your Video to Work

5 New Year’s Resolutions for Marketing Wedding Venues in 2023

How can your venue be at the top of the list for couples who are planning nuptials this year? Here are five New Year’s resolutions that will help you take full advantage of engagement season.

Hawthorn Creative’s Digital Marketing Trend Predictions for 2023

We’ve put together our thoughts on what 2023 is likely to bring for the marketing world – which trends are new, which we’ll bid farewell to, and which ones are sticking around for a bit.

2023: Travelers Are Looking for Bigger, Better, and More

At the end of 2022, AAA said that around 112.7 million people traveled at least 50 miles from home. Those numbers are close to pre-pandemic levels. But while people are back out on the road, the ways they travel have evolved from a few years ago.

The Dos and Don’ts of Marketing Your Aesthetics Practice

We put together a list of ways to effectively market your medspa, along with a little advice on what not to do as you’re building your strategy.

A Lot of Couples Are Newly Engaged – Here’s How You Can Engage Them

The holidays are prime time for couples to get engaged, which means an influx of new leads for wedding venues in the months that follow. If you’re a venue with a long list of potential new customers, how do you make sure that each one gets the attention it deserves?

Seven Ways to Create Authenticity in Your Hospitality Marketing Campaigns

Here are seven ways to create authenticity in your hospitality marketing campaigns to let travelers know that you are who you say you are.

How to Vet a Top Web Design Agency: 6 Vital Questions

Six essential questions to determine if that self-proclaimed “top web design agency” is truly going to be able to give you a high-converting website.

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The 2 Massive Gaps in Most Hotel Marketing Plans

The best hotel marketing strategies feed all three phases of the traveler marketing lifecycle

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5 Innovative Ways That These Digital-First Brands Are Investing in Print

Here’s how high-tech companies like Airbnb, Bumble, and Facebook engage their audience via a medium that may surprise you: print.

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How Inns & Hotels Can Stand Out in the Age of Airbnb

No need to overhaul your hotel marketing strategy in response to Airbnb.

See Why

6 Easy Google My Business Tips for Your Small Business

How is your hospitality business represented on Google? Google My Business is a search engine optimization layup – if you know what to look for.

7 Takeaways for Venues From The Knot’s Real Weddings Study

We pored through The Knot’s annual report and picked out key wedding venue marketing takeaways.

How to Use Brand Research to Unlock Your Company’s True Identity

Done well, brand research can help guide you to your true north.

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