Author: Hawthorn Editorial

Our Top Reasons to Invest in Your Website (and What to Expect)

In addition to the enhanced online presence, websites can sell products, generate leads, and elevate brand perception. Here’s our roundup of everything a slick, modern website can achieve.

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6 Do’s and Don’ts for User-Generated Content

User-Generated Content: It’s a great way to elevate your reputation – if it’s done right. Here’s how you can create a community with online content that stays on brand.

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Back to School: Our Top 10 Ways to Keep Your Rooms Full Even After Summer Vacation Ends

With the help of some smart strategic planning, you can keep those bookings going all year long, even when your resort pools aren’t full of splashing, laughing kids and their families.

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3 Sustainability Efforts That Are On the Rise in the Hospitality Industry

Are You Green? More and more, travelers are choosing lodging that aligns with their values. One of those values is sustainability. Here’s how you can make your business even more green.

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7 Tips for Marketing Your Wedding Venue in 2024

How can your venue be at the top of the list for couples who are planning their nuptials this year – and are prepared to go all out for their big day? Here are seven expert tips and tactics to consider when planning your venue marketing strategy.

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Event-Centered: How to Drive More Hotel Bookings by Featuring Upcoming Events in Your Area

Travelers head out of their homes and hit the road for a million and one reasons: to check destinations off their bucket list, to escape the everyday in search of solitude (or adventure), to attend their favorite band’s concert in a faraway state, and so much more.

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It’s All About the Experience: Hotels That Win Are So Much More Than a Place to Sleep

After the past few years, it’s hard to define the word “normal.” In so many ways, we’ve left tradition behind, realizing that you don’t need to keep doing something the same way just because that’s how it’s always been done.

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Insta-Worthy: How to Double Your Audience on Social Media In a Year

Whether you live by it or loathe it, social media continues to grow by leaps and bounds. These digital platforms are no longer just the places to get all the neighborhood tea, but also to do business.

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Here’s How to Build Buyer Personas (and Why You Need Them)

You’ve probably heard that term floating around a lot, but do you actually know what a buyer persona is, how it’s constructed, and why it’s an important element of a smart marketing campaign?

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Personalization: How to Capitalize on the Current Hot Trends

Personalization has been around in some form since the ’90s. But over the years, advances in machine learning, AI, and big data have evolved the concept from fun trend to must-have amenity.

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Top 10 Ways to Use Video Content to Attract Guests

A recent study revealed that two in three American travelers use travel videos to inspire and plan their trip – a percentage that has risen quickly in just a few years.

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Who Are You? Developing a Powerful Story for Your Luxury Brand

For luxury companies, whether event venues, hotels, medical spas, or others, a brand story is a combination of history, craftsmanship, exclusivity, and emotion, all woven together.

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Our Top 10 Marketing TED Talks

We’ve put together a list of our top 10 must-watch marketing TED Talks from the past years, along with links to watch.

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Here’s Why Google My Business is One of the Most Important Tactics in Your Marketing Strategy

Practically every business has a Google My Business (GMB) page – a profile page that shows the name, address, contact information, hours, and other relevant business information whenever they come up in a search result.

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Want to Work With a Brand Agency? Here’s What to Expect

It’s important to find a brand agency that has specialized expertise in helping luxury brands develop and maintain their reputation through copy that sets the tone for an exclusive design aesthetic.

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Artificial Intelligence: How It’s Impacting the Travel Industry (and How to Use It Wisely)

For hotels and destinations, AI has the potential to not only enhance your customer experience but maybe even change the way you operate as a whole.

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Summer Business Travel: Coworking Space Can Help You Increase Your Midweek Bookings

Summer equals weekend travel. Family vacations, girlfriend getaways, tropical adventures, and more. But what about Monday through Thursday?

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From Chatbots to Connectivity: 6 Ways To Use Tech To Improve Your Guest Experience

Without a doubt, technology has become so ingrained in our lives that we aren’t sure how to live without it. Here are some ideas for ways you can use tech to stand out.

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Summer Travel 2023: 7 Hot Trends for Travelers

What’s hot this summer? The need for slow, meaningful exploration, unique experiences and a feeling of health, wellness and safety.

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The Five Best SEO Tools To Help Optimize Your Website

What is SEO exactly? Search engine optimization is the way that you get your pages to pop up first when someone conducts a Google search that’s relevant to your content.

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The Luxury Customer Journey: How to Reach Luxury Customers at Every Touch Point

Today’s luxury travelers are likely to spend $2,000 more than the typical traveler. How do you attract these spendy travelers to your destination?

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