Catherine Shane, Author at Hawthorn Creative

Key Steps Hotels Should Take Now to Market Themselves in a Post-Pandemic World

Make sure your property is implementing these critical hotel marketing steps to best connect with your audience and deliver the post-lockdown peace-of-mind they’re craving.

Your Recovery Roadmap

Medical Aesthetic Suppliers: The Best Content to Nurture More B2B In-Bound Leads

The battleground for earning more B2B clients is clearly online. But are your tactics employing the right kind of content to make more practices find, engage with, and reach out to you?

Generate More Leads

Hotel Email Marketing Strategy in Today’s Travel Climate

Five ways to evolve your email marketing strategies as the world starts traveling again.

Inside the Email Evolution

Blog Post Ideas for Travel & Hospitality Marketers in Our “New Normal”

Bolster your brand and ease travelers’ concerns post-COVID with these blog content strategies.

New Normal? No Problem.

5 Experiential Marketing Examples That Travel & Hospitality Marketers Use to Hook Guests

The experience economy is booming in a big way. Here’s how five top hotel brands are getting experiential marketing content right.

See How It's Done

How to Design a Wedding Venue Website that Speaks to (and Converts) Millennials

Here’s how you serve up exactly what millennials want and need on your website.

See How It's Done

10 Rules for a Medical Spa to Win at Social Media Marketing

Leveraging social media to your benefit requires a time commitment and a good strategy.

This Way to Strategic Social

How a Hotel Can Pivot Its Marketing to Provide Much-Needed Moments of Escapism

Hotels that provide a steady stream of inspirational, wish-list destination content are best positioning themselves to capitalize on the travel demand post-pandemic.

Get Creative

3 Reasons You Shouldn’t Pause Your Marketing During a Crisis

We know the gut instinct is to cut costs during a crisis. But brands that opt for a scalpel – to refine their marketing strategies – always come out on top.

What's The Best Way?

Content & Email Strategy for Med Spas: Part 2 – Email

Email is the number-one strategy to distribute your content to your clients, but don’t count on clicks if your campaigns are lackluster.

Effective Emails & You

Content & Email Strategy for Med Spas: Part 1 – Content

Equip your clients with the dos and don’ts in beauty with a digital content marketing strategy.

Craft Content Clients Crave

5 Easy Pieces of Evergreen Content for Wedding Venues to Produce

Content is a required ingredient for any modern wedding venue marketing plan – here’s how to make it easier.

Show Me How

6 New Year’s Resolutions for Marketing Wedding Venues

With 2018 winding down and engagement season fast approaching, do you feel ready? These resolutions will have your digital and print efforts working in tandem to drive bookings and make 2019 your best year yet.

WeddingWire Vs. The Knot: For Vendors, How Do They Compare?

Are they worth it? Is it one or the other? How do you succeed? A few savvy vendors helped us make sense of the two major online wedding marketplaces.

Project Profile: Opal Collection Pre-Arrival Email

The hotel email marketing campaign we deployed for Opal Collection makes sure future guests have great stays – and book ancillary revenue.

Unpack Conversions

Before and After: 3 Client Websites We Transformed

From a photographer to a wedding planner to an events venue, these clients needed a new website design that yes, looked good, but also drove business.

Transform Your Website

Project Profile: Noble Nomad Destination Blog Website

A blog website establishes Noble House not just a hotel brand, but a go-to travel resource.

Check It Out

Project Profile: Noble House Magazine

Dive into Noble House Hotels & Resorts brand-wide custom magazine.

Take a Dip

10 Effective Email Subject Line Tips to Get Your Messages Noticed

Here are 10 of the most effective subject line tips to capture attention and earn opens and clicks.

Get Our Tips

Author: Catherine Shane