Search Marketing Archives - Hawthorn Creative

5 Tips for Getting ChatGPT to Recommend Your Business

Travelers are calling on AI to find vacation destinations, plan trips and activities, and design corporate events. That’s why it’s so important for resorts, hotels, and other businesses to know how to show up in ChatGPT and other AI engines. Here we offer five tips for AEO — answer engine optimization.

Hawthorn Highlight: How We Designed The Home Ranch’s Luxurious New Website

We’re taking you behind the scenes of our recent website redesign for The Home Ranch, an exclusive getaway in Colorado.

This or That: SEO vs. Social Media

Join us for a marketing deep dive into SEO vs. social media — including the pros and cons of each tactic, plus our recommended approaches.

Will AI-Created Content Hurt My SEO? And Other Questions About the Future of Content Marketing

Curious how artificial intelligence could affect your content marketing strategy? We’re sharing how the technology could help (or hinder) your SEO efforts.

Generative AI and Google Search: Here’s What We Know So Far

We’re sharing a breakdown of how Google AI Overview works, the challenges it poses, and opportunities for the hospitality industry to get ahead of the generative AI curve.

Launched a New Site? Here’s How To Keep It Up and Running

From assessing SEO performance to monitoring page load time, here are a few of the tasks to add to your post-website launch to-do list.

Why You Should Steer Clear of These Black Hat SEO Tactics (and What to Do Instead)

Don’t fall into the trap of taboo SEO practices – we’re breaking down what to know about “black hat SEO” and sharing more ethical steps you can take to raise your rankings.

Hawthorn Highlight: Meier Lake Increases Site Traffic by 60%

In this blog, we break down the strategy our team of digital and SEO specialists executed to increase site traffic and form submissions for Meier Lake.

Digital on the Rise: 3 of the Hottest Tech Trends in Hospitality in 2024

We’re diving into a few of the digital trends that hospitality professionals should know heading into the new year.

Here’s Why Google My Business is One of the Most Important Tactics in Your Marketing Strategy

Practically every business has a Google My Business (GMB) page – a profile page that shows the name, address, contact information, hours, and other relevant business information whenever they come up in a search result.

Our Favorite (Free) Tools to Have in Your Content Marketing Toolbelt

From blog idea generation and keyword research to graphic design tools that you don’t have to be a professional designer to master.

Tap Into These Tools

Our Digital Marketing Trend Predictions for 2021

The list of immediate digital marketing trends to be boning up on from our digital marketing agency’s team of SEO, social media, website, and overall content experts.

Digital Marketing Trends Dished

Marketing Essentials that Medical Aesthetic Suppliers Need to Be Providing Clients

The digital marketing tools to help your medical aesthetic clients book more business featuring your product or device.

Ways for Hotels to Better Target Their Drive Markets

Destination-dedicated web pages, catered hotel packages, and geotargeting – say hello to these digital content marketing needs for reeling-in regional travelers.

Book More Local Guests

The Art of Marketing a Socially-Distant or Micro Wedding at Your Venue

Don’t lose business to courthouse or virtual marriages. Here’s how to showcase the ways your venue has adapted to what is now known as the micro wedding.

Watch & Learn

How to Book More Weekday Weddings

How smart marketing can help you land weekday wedding bookings in the face of COVID-19.

Here's How

3 Reasons You Shouldn’t Pause Your Marketing During a Crisis

We know the gut instinct is to cut costs during a crisis. But brands that opt for a scalpel – to refine their marketing strategies – always come out on top.

What's The Best Way?