Search Marketing Archives - Hawthorn Creative

Will AI-Created Content Hurt My SEO? And Other Questions About the Future of Content Marketing

Curious how artificial intelligence could affect your content marketing strategy? We’re sharing how the technology could help (or hinder) your SEO efforts.

Generative AI and Google Search: Here’s What We Know So Far

We’re sharing a breakdown of how Google AI Overview works, the challenges it poses, and opportunities for the hospitality industry to get ahead of the generative AI curve.

Launched a New Site? Here’s How To Keep It Up and Running

From assessing SEO performance to monitoring page load time, here are a few of the tasks to add to your post-website launch to-do list.

Why You Should Steer Clear of These Black Hat SEO Tactics (and What to Do Instead)

Don’t fall into the trap of taboo SEO practices – we’re breaking down what to know about “black hat SEO” and sharing more ethical steps you can take to raise your rankings.

Hawthorn Highlight: Meier Lake Increases Site Traffic by 60%

In this blog, we break down the strategy our team of digital and SEO specialists executed to increase site traffic and form submissions for Meier Lake.

Digital on the Rise: 3 of the Hottest Tech Trends in Hospitality in 2024

We’re diving into a few of the digital trends that hospitality professionals should know heading into the new year.

Here’s Why Google My Business is One of the Most Important Tactics in Your Marketing Strategy

Practically every business has a Google My Business (GMB) page – a profile page that shows the name, address, contact information, hours, and other relevant business information whenever they come up in a search result.

Our Favorite (Free) Tools to Have in Your Content Marketing Toolbelt

From blog idea generation and keyword research to graphic design tools that you don’t have to be a professional designer to master.

Tap Into These Tools

Our Digital Marketing Trend Predictions for 2021

The list of immediate digital marketing trends to be boning up on from our digital marketing agency’s team of SEO, social media, website, and overall content experts.

Digital Marketing Trends Dished

Marketing Essentials that Medical Aesthetic Suppliers Need to Be Providing Clients

The digital marketing tools to help your medical aesthetic clients book more business featuring your product or device.

Ways for Hotels to Better Target Their Drive Markets

Destination-dedicated web pages, catered hotel packages, and geotargeting – say hello to these digital content marketing needs for reeling-in regional travelers.

Book More Local Guests

The Art of Marketing a Socially-Distant or Micro Wedding at Your Venue

Don’t lose business to courthouse or virtual marriages. Here’s how to showcase the ways your venue has adapted to what is now known as the micro wedding.

Watch & Learn

How to Book More Weekday Weddings

How smart marketing can help you land weekday wedding bookings in the face of COVID-19.

Here's How

3 Reasons You Shouldn’t Pause Your Marketing During a Crisis

We know the gut instinct is to cut costs during a crisis. But brands that opt for a scalpel – to refine their marketing strategies – always come out on top.

What's The Best Way?

Your Brand’s Role on Social Media Amid Coronavirus

Now is the time to connect with your customers like never before and not separate from them.

See How to Stay Social

Top 5 Metrics to Pay Attention to in Google Analytics

The volume of data in Google Analytics can be overwhelming. Here are my top 5 metrics to keep an eye on.

Check it out

How Medical Aesthetic Practices Can Capture the Attention of Generation X

Gen X holds 30% of consumer buying power, and makes up 49% of the cosmetic procedures market. How can you reach them effectively?

Capture the Market

The Digital Channels Medical Aesthetic Practices Need to Use

A roundup of the channels to tap to make sure you’re winning at Google search.

Show Up First

The 2 Massive Gaps in Most Hotel Marketing Plans

The best hotel marketing strategies feed all three phases of the traveler marketing lifecycle

See How It's Done

6 Easy Google My Business Tips for Your Small Business

How is your hospitality business represented on Google? Google My Business is a search engine optimization layup – if you know what to look for.

Luxury Hotel Marketing Tactics to Target Three Key Guest Types

Everyone knows these three guest archetypes – especially the luxury hotels courting them. Here, we share tactics for marketing to them at the top of the funnel.

Capture Them Now