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Twitter isn’t a major part of most hotel social media marketing strategies – but that doesn’t mean there isn’t plenty of fertile opportunity.

So you think luxury hotels can’t use user-generated content (UGC) because it’s not polished enough? Take some notes from the Four Seasons, Hyatt, and W Hotels.

These websites, varying in complexity, style, and industry, stood out to our designers and will influence their work moving forward. Here’s why.

These aren’t web design trends; they’re a mix of large and small ways to fundamentally rethink your website and improve its effectiveness in the new year.

We say it often: Content is a core pillar of almost every strong digital marketing strategy in the hospitality industry. Here, we recap our best content marketing insights from 2017.

From typography to illustrations to print techniques, we had a busy year examining trends in design. Here’s our top takeaways for the hospitality industry.

Every client who produces an event brochure with Hawthorn also receives a digital eBrochure as a part of the package. But how powerful it is depends on how you use

Almost every wedding, destination, and hotel marketer has or is considering investing in a drone video. We went to the source to help you pick the right one.

We identify five core millennial buying habits and what marketers at wedding venues need to know about each to reach – and book – today’s couples.

Hotel websites have a few seconds to get visitors’ attention. Here are three UX design tactics trending now that make efficient and effective use of that time.

What vacations are travelers planning this year? We’ve rounded up the travel trends that should drive your hotel’s content marketing in 2017.

From the colors and styling to the digital trends sure to crop up throughout hotel and destination marketing, we’ve rounded up the hottest design trends of 2017.

With exciting new digital ad formats comes the same responsibility as traditional ad formats: do the work to create ads that provide value and interest to the right viewer. Anything...

t’s not enough to show hero shots of your beautiful rooms and destination vistas. Here are our picks on some of the best video marketing within the hospitality industry to

When you don’t have great photographs (or want something different), a well-designed cover for your marketing pieces can still command attention. THE TREND For unique designs that evoke strong emotional responses, we...

If you want to dream about your next vacation, visit Noble House Hotels & Resorts. Or, as they like to say as a longstanding client of ours, dive into their...

Paper and screens may be two dimensional mediums, but using color blocks and full color backgrounds creates depth and nuance in any design.

Geometric shapes offer a fresh way to liven up images you’ve used before and highlight the best elements of your marketing.

If you've been paying attention, you'll understand the huge impact of millennials on today's consumer-driven world of hospitality. Because millennials – those 18 to 34 year-olds – represent 20% of the...

Few things communicate pure joy like a dog feeling the breeze out a car window. Chris Becker has captured that happiness in the pages of his new, Hawthorn Creative-designed book. Step...

According to our Creative Manager Emily Rowley, you don’t have to lean on garish green and red or a tired holly motif for your marketing needs this season. The Trend Ferns and evergreens,...

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