5 Easy Ways to Arm Your Business for Mobilegeddon


When Google rolled out a major change to its search algorithm that doomed any site not optimized for phones and tablets to greatly reduced search traffic, it was swiftly dubbed “Mobilegeddon.”

With more mobile users than desktop users in the world and a push for streamlined, easy-to-scan sites, you’re losing more than search traffic if your website isn’t ready for smartphone and tablet use. Here are five steps you should take to improve your existing website until you’re ready to invest in a new, fully responsive site.

Break your website text into easily-readable chunks

Ample use of headers and subheds, chiefly through the use of H1 through H6 tags in HTML, allows you to break up all your content so it’s readable on phones, and it won’t take you very much time to re-organize your existing text into more digestible sections. The shorter you keep your content in general, the more likely it is that a mobile user will scroll all the way through your messaging.

Scale your images

Large, unscalable images and exotic fonts may look cool on a desktop, but they can kill both your loading times and visual feel of your site if they’re not scaling to mobile displays. By adding one simple line to your site code, specifying an image’s maximum size in relation to the screen size it’s displaying on, you can ensure your sterling photos will show up the way you intend it to, regardless of the device. Click here for a handy guide.

Use mobile-safe fonts

As is the case with large images, exotic fonts can give your site an appealing look and feel on desktops, but they can become an unrecognizable mess on mobile. Stick with Arial, Courier, Georgia, Times New Roman, Trebuchet, or Verdana to ensure your text will be clear and readable on every device.

Simplify your menus

You want to be as descriptive with your menu options as possible, but overly long and confusing menu items can kill cause mobile users to bounce because they’re faced with an overwhelming, cluttered set of options. Try to keep your menu options to 1-2 words, and if you can consolidate page content to cut your menu down to no more than 10 options on a given page, do so.

Put your contact info on every page

Mobile users do everything a little faster, so if they see something that intrigues them on your website and can’t immediately find a way to contact you, you may lose them. Copy and paste your basic contact information (address, phone number, and email) to the bottom of every page on your website to ensure anyone interested in talking to you can do so from the comfort of their phone in seconds.

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