Calling all hospitality marketers: These three apps are a godsend! If you’re looking to add a little polish to your smartphone photos, check these out.
Social media is decidedly a visual medium. Feeds are filled with photos of glistening pools, shamrock green grass, and other wanderlust-inducing shots. You want to do these gorgeous real-life scenes justice, but you don’t have the funds to hire a professional. Here, we outline three apps to keep in mind the next time you’re out on the property and and snapping some pics. They will give your photos a look that may just be scroll-stopping.
Google Snapseed
Google Snapseed flies under the radar, but gives users a surprisingly wide range of features. Lens blur effects, editing in landscape mode, color- and white-balance adjustment, and much more are available. While other apps have their filters mixed together, Snapseed organizes its filters by category, like “Glamor Glow,” “Vintage,” and “HDR Scape,” cutting down on the time required to give your photos the feel you’re looking for.
Best for Hospitality Marketers When:
You don’t have much time to edit but want to tweak and post that photo ASAP because your space looks perfect.
iOS Download / Android Download
Adobe Photoshop Fix
Adobe Photoshop Fix carries with it the brand equity Adobe has built up with creatives. This simple app lives up to those high standards. Its strength lies in its ability to retouch faces using features like the Heal and Patch tools. You’re able to tap the blemish or object you’d like to remove, and the pixels will intelligently blend in with the rest of the image. The Liquify feature, a user favorite, enables the goofy reshaping of faces, and can even turn a frown into a smile. Anyone who’s taken a group shot knows how tough it is execute well – this app helps take a little bit of the pressure off.
Best for Hospitality Marketers When:
You’re touching up a photo that predominantly features faces and want to make sure everyone looks their best.
iOS Download / Android Download
VSCO
VSCO is actually a social app, in addition to its role as a photo editor. Think of it as Instagram for photographers and the creative set. Because VSCO serves that crowd, the app’s photo editor has some powerful tools and lets you give your hospitality marketing images a tastefully artistic look. There are plenty of preset filters if you only have a few seconds to make the photo look good before sharing, but VSCO’s real power is its ability to configure manual settings like the exposure and focal point of the app’s camera, split tinting of highlights, and even control over perspective. It’s not a replacement for Photoshop, but it can substitute in a pinch.
Best for Hospitality Marketers If:
You have a vision and a bit of time, VSCO can basically get your photo looking exactly as you want it, down to the pixel, for use in your hospitality marketing materials.