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More than two million couples get engaged each year in the United States. So why aren’t you converting more of them to customers? In this 5-minute video, Hawthorn Creative’s CEO, Jessica Kaiser, looks at the journey couples take from getting engaged to selecting a wedding venue and uncovers the biggest mistake that event venues make in capturing their business.

Note: Be sure to check out the follow-up blog post to this video that takes a deeper dive to break down the four phases of your customer’s journey and provide the tactics that will capture their attention (and their business) every step of the way: