Project Profile: Lansdowne Resort & Spa Print Newsletter

In-room compendiums are only useful if guests actually pick them up. We helped Lansdowne Resort & Spa overhaul theirs into something wholly more engaging.

See The Project [click to expand]

The Client

Lansdowne Resort & Spa is located riverside in Leesburg, Virginia, in the heart of the state’s growing wine country. The 296-room, AAA Four Diamond resort is a destination in itself, with a 45-hole golf course, a spa, and four on-property restaurants. As you’d expect from a full-service resort like this, its guests range from families and couples of all ages to a variety of corporate groups.

The Project

Lansdowne understands how valuable the in-room compendium is, or rather, can be – it’s a prime opportunity for right place, right time marketing. We worked with them to develop a solution that’d hit all the informative needs while also making the piece much more engaging than some tired three-ring binder ever could be. The Good Life newsletter is filled with resort info (key phone numbers, a map, restaurant hours, etc.) intermixed with stories that are swapped out every other month. Topics range from seasonal activities to a feature on a unique spa treatment to the resort’s pioneering garden program with a local nonprofit. Our content team worked hand in hand with the client to build the structure so it’s easy (and affordable) to update for each successive issue. Our design team then helped make it equally beautiful and easily digestible, just like we do with our in-room custom magazines. Lansdowne connected with a local printer to print the first edition, and the project was born.

Our Take

If you glance through our suite of products, you won’t find anything quite like this project for Lansdowne. This is a case where we listened to the client’s objectives and provided a custom product by using the content marketing and design staff we have in-house. As a full-service hotel marketing agency, Hawthorn has the unique ability to combine in-house design, web, and content talent to produce the perfect solution to meet a full spectrum of client needs.

Last Thought

When you think “content,” you may think story writing, but our content team’s capabilities and duties go beyond that. We build the framework for each project to accomplish three things: engage the reader, look its best, and be the most cost- and time-conscious, so it’s easily replicable. Once the “house” is built (the original publication and format) it becomes easy – and affordable – to produce new editions by swapping out sections and modifying little elements in others.

Have a print project in mind, and want our team of expert designers and writers to help you bring it to life? Contact us.



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