You know The Guggenheim as an art museum, but its marketing team would like you to know they’re one of Manhattan’s top event spaces for galas, as well. They came to Hawthorn to build that reputation.

The Client

The Solomon R. Guggenheim Museum, or The Guggenheim, is a famed New York institution home to art, sculptures, architectural renderings, and five event spaces. Thousands flock to the museum to see the art, but the event spaces are reserved for galas and corporate events.

The Project

With a limited budget to promote their event spaces and the need for a polished presentation for discerning clients, The Guggenheim approached Hawthorn for a clean, on-brand brochure. Hawthorn’s design team set out to develop a design that complemented the museum and worked within its existing, comprehensive style guide. The result was a brochure that lets the tremendous exhibits and event spaces at The Guggenheim speak for themselves, and the entire presentation works as well in a digital format as it did in print.

The Results

The brochure is prominently displayed at The Guggenheim, on the museum’s events page, and part of event-focused email campaigns.

You can check out Guggenheim’s brochure here.