E
ver considered partnering with a travel influencer to market your property or destination? Content collaborations with influencers can be a win-win, helping expand the marketing reach for your destination while building new audiences for the influencer.
If an influencer collaboration is on your radar this year, getting familiar with some of the top travel influencers can help you get started. You’ll want to look for accounts with a social media presence — and maybe even a travel blog — that aligns with your brand’s voice, aesthetics, and style.
Even if you’re not ready to launch a collaboration, there’s a lot to learn from popular influencers about how to showcase a destination in an engaging way. Start by checking out 10 of the best travel influencers to follow in 2025 — on Instagram, TikTok, YouTube, or all three.
Maz Green @wheretofindme
Maz has one of the most vibrant and colorful Instagram accounts out there. Her luxe images are elegant and aspirational — not just her great food posts, like a video of kakigori being assembled (a Japanese shaved ice dessert loaded with syrups and toppings) — but also the lavish locations: the turquoise blue of a Mediterranean swimming hole, brightly painted houses on the Riviera, and the multihued decor of a lakeside hotel in Sri Lanka. Based in London and Tokyo, Maz shares her view of her two homelands, including insider tips on finding the best eats in both cities.
Caroline Foster @wilderness_addict
This New Zealand–born photographer has worked with the likes of L.L. Bean, Blundstone, and LifeStraw. Her account is packed with images of dramatic, pristine landscapes in national parks around the globe. While she occasionally showcases a property, like a treehouse retreat in the Montana forest or a backcountry cabin in British Columbia, her account focuses primarily on scenes of nature. If your property is in a misty valley surrounded by snow-frosted mountains, she’ll know exactly how to make it stand out.
Gabi and Shanna Meit-Sciara @27travels
Based in Brooklyn, this couple has a specific niche: LGBTQ travel. Their accounts and blog feel like a celebration of love — for each other, their followers, and the world, especially New York City and their “second home” in Curaçao, where Gabi has roots. With the mission of helping LGBTQ people feel safer and more informed while traveling, their beat includes the queer scene and the best LGBTQ spots to visit in cities around the globe. Whether they’re on the slopes in New York’s Catskill Mountains wearing matching ski suits, traveling by jeep through Palm Springs, or renewing their vows in a Japanese shrine, these two always convey a sense of fun and adventure.
Mikki Tenazas @mgtenazas
Aesthetic doctor by day, Mikki is also a world traveler and founder of @theglobewanderer, another travel account worth checking out. Mikki and his partner, fellow “furdad” Ric (they have 20 cats and dogs), can frequently be found in tropical locales, often via brand collaborations — on a secluded beach in Boracay in the Philippines, in the pool at the Four Seasons in Palm Beach, or on a Caribbean cruise with Virgin Voyages.
Mark Wiens @MarkWiens, @migrationology
Mark describes himself as a “full-time eater,” dedicated to tracking down the best street food and most unique eating experiences worldwide. On any given day, he might be chowing down on a spicy fish curry made with fresh-squeezed coconut milk in the Maldives; Egyptian shawarma with chopped tomatoes, baba ganoush, and mint; carnes asada in Guadalajara; or pistachio ice cream in Syria. His commentary and cooking videos are not to be missed.
Jodi Ettenberg @legalnomads
Jodi has an unusual story: She left her law career to become a travel and food writer focused on celiac-safe food, and then suffered a spinal fluid leak after a lumbar puncture (she shared her story with CNN Travel in 2022). Nowadays, she chronicles a very different journey, one of recovery and resilience. Her account offers thoughtful and authentic reflections, glimpses back to her traveling days, and tips on gluten-free eating in various cities.
Daniel Kordan @danielkordan
Scrolling this Bali-based photographer’s Instagram account feels like stepping into a dream world. An aerial view of Vietnamese women washing water lilies in the Mekong Delta, a close-up of the fantastically colored Wilson’s bird-of-paradise in the Papua New Guinea rainforest, a multicolored mountain in Kazakhstan, deep pink apricot blossoms in the mountain villages of Pakistan … his images of flora and fauna are surreally gorgeous.
Louis Cole @louiscole
On an “adventure exploring better ways to do things,” Louis is often on the move — traveling across Europe on a solar-powered scooter, shooting video from a dune buggy in the Dubai deserts, kayaking through the mangroves in Abu Dhabi — but occasionally he slows down to relax with his wife and son in Costa Rica, their home base. Photogs will enjoy his posts on the various drone and camera equipment he works with, and he also shares lots of adorable baby and couple pics, as well as more classic travel images.
Chris Burkard @chrisburkard
An award-winning American photographer, Chris takes a unique angle on the natural destinations he explores — some of his images are almost like abstract paintings, with the elements of sand, ice, snow, rock, and water as his mediums. He pairs each image with a behind-the-scenes narrative about the location and the journey that accompanied it. If you want to know more about Chris and his travels, watch his TED Talk: “The joy of surfing in ice-cold water.”
The Bucket List Family @TheBucketListFamily
When Garrett Gee sold his first app, Scan, to Snapchat, he decided to head “out of office” full-time and started a life of globe-trotting with his wife, Jessica, and their kids (they now have three). This photogenic family’s online presence is as much about parenting and kid-friendly activities as it is about travel — but with a backdrop of boats, planes, and exotic locales, like a river cruise on the Danube or freediving in Malaysia (yes, the kids, too!). The Gees recently published a children’s book with National Geographic based on their adventures.
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