Social Media Marketing Strategy for Hotels

The average American spends 1.7 hours a day on social media – ample time to fall in love with your brand. Social media strategy evolves at the speed of light. And while there may be lingering skepticism about the ROI of social media, brands that aren’t active across the social media ecosystem are ignoring over 2 billion active monthly social media users – and the revenue generated by social selling.

But more than showing up on various platforms and posting content according to a set schedule, effective social strategy takes into account the basic purpose of social networking sites: to be surrounded by friends and share personal experiences. Cutting-edge social strategy utilizes social listening to identify social insights, which are the motivations behind people’s social media behavior. We translate those insights into a custom-crafted social strategy that resonates with a brand’s intended audience through campaigns that bring people together, spark conversation and sharing, and drive actions.

“Newly Engaged” Social Media Ads

Reach new couples right after engagement! Using Facebook’s data, we can target couples who have become engaged in the past three months in your area with Facebook and Instagram ads. Since so many brides live on social media, and so many book their venue and key vendors within this window of the first few months after engagement, it’s a great way to get those couples to the page on your website where inquiries are made!

Monthly Social

Our team of designers, writers, photo editors, and strategists are not only dedicated to ensuring your brand achieves a high-performing, cohesive presence across targeted social platforms, but we’ll also become your steward on the fast-moving river of social media. As trends emerge on the social horizon, our team identifies which have relevance for your brand and which viral phenomenons are a flash in the pan. For those multi-property clients, we’ll work with representatives from each property to develop content, monitor posts, foster continuity, and ensure adherence to brand guidelines. Here’s what we’ll do:

  • Determine brand voice and target audience, then outline goals for each social platform
  • Develop a comprehensive social strategy and content calendar
  • Source content and images for every post
  • Respond to comments and community feedback
  • Provide quarterly engagement analysis and deliver overview of emerging social trends

Social Audit

The word “audit” may strike fear in your heart, but a social audit is anything but scary. In essence, a good social audit evaluates a brand’s presence across all social media platforms to determine what’s working, the type of content that performs best, and existing engagement rates, as well as what needs improvement. What we’ll do:

  • Comprehensively examine a brand’s existing presence on each social media channel – usernames and URL, post frequency, follower count, and channel-specific metrics, such as likes, shares, retweets, and repins
  • Analyze post content types and the rate of reach and engagement with each
  • Identify target audience and social media behaviors of that audience
  • Develop a brand manual for social media that includes recommended post type, frequency, tone, and visual content guidelines
  • Define a snapshot of the most effective social strategy to put into action based on the audit

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HOW SMART WEDDING VENUES DO SOCIAL

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