Social Media Marketing Strategy
The average American spends 1.7 hours a day on social media – ample time to fall in love with your brand. Social media strategy evolves at the speed of light. And while there may be lingering skepticism about the ROI of social media, brands that aren’t active across the social media ecosystem are ignoring over 2 billion active monthly social media users – and the revenue generated by social selling.
But more than showing up on various platforms and posting content according to a set schedule, effective social strategy takes into account the basic purpose of social networking sites: to be surrounded by friends and share personal experiences. Cutting-edge social strategy utilizes social listening to identify social insights, which are the motivations behind people’s social media behavior. We translate those insights into a custom-crafted social strategy that resonates with a brand’s intended audience through campaigns that bring people together, spark conversation and sharing, and drive actions.