Omnichannel Marketing for Event Venues

Don’t let yourself be seen as just another venue: another name on a local list or another website link buried on the fifth page of Google’s SERP. In order to book more weddings and corporate events, you need to delineate, define, and draw out your venue above the rest. That’s where our suite of print and digital solutions come into play. Take a look at the full lineup of marketing solutions we can help build out to drive leads and book more events for you. Then let us know when you’re ready to talk.

360 Destination Group

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The Terrace Club

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Bluemont Vineyard

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Websites

Your website is front and center at every stage of your buyer’s journey, from newly engaged couples to corporate event planners. Bottom line? If your website isn’t optimized for the multiple touchpoints along the buyer’s path, you’re turning would-be customers away and into the arms of your competitors. We create websites that not only look stunning but are built to attract and engage prospects and convert them to customers.

Social Media Strategy

Couples and event planners are increasingly turning to Instagram, Facebook, and Pinterest to learn about your venue. So meet them where they live. We’ll help you create connections on your social platforms through fine-tuned targeting, intelligent messaging, compelling offers, and strategic thinking that spurs your audience to act.

Print & Digital Brochures

Your Hawthorn-created brochure isn’t just stunning. It’s deliberate, drawing attention to the features and highlights that make your venue unique. So when engaged couples and event planners leave after touring your property, they don’t just have something to remember it by, they have something that will make them want to come back. Hawthorn’s ad-supported brochure option offers qualified venues the opportunity to feature ads for your preferred vendors in your brochure, making the final product free for you. Now that’s a thing of beauty and brains.

Strategic Email Marketing

Email marketing is a critical part of your marketing ecosystem especially for venues with strong corporate and social event business. But the look, tone, and content will make or break your success. Our designed email templates aren’t just eye-catching, they are strategically built and organized to deliver your most important messages.

“After seeing Hawthorn Creative’s breathtaking design and finished product, we launched a complete re-branding of our entire marketing platform. They handled everything from business cards to advertising brochures and eventually finished by redoing our entire website from scratch. We will continue to work with Hawthorn for years to come, knowing that we will always be in the best hands.”

 

– Kristen Lloyd, Director of Operations, The Terrace Club

Search Engine Optimization (SEO)

Your venue could have the world’s most beautiful website, but if it’s not optimized for web, it might as well not exist. Not to mention, Google’s ever-changing algorithm makes it hard to keep abreast of what will help or hurt your presence. We know SEO sounds daunting. Lucky for you, you’ve got a team of digital marketing experts that can help. We offer SEO services as basic as website review and consultation to as advanced as full optimization strategies and hands-on monthly management.

Proposals & Menus

Menus and proposals are critical touch points that go into the hands of your potential consumers. Which is why they need to do more than just list offerings and price points on a page. They need to be easily customizable by your team, as well as employ an attractive well-thought-out design that embodies the best of your brand.

 

Logos and Brand Identity

As you’re looking for ways to help your venue stand out in a rapidly growing field of players, make sure your branding is on point. Let’s face it: In these times, when attention spans are shorter than ever, it’s essential to have a logo and brand collateral that grabs attention and makes a great first impression. Need to go a bit deeper? Our brand strategists are here to help research and define your brand and weave together design, storytelling, and visuals that ring true.

Corporate Meetings & Events Collateral

Empty rooms are lost revenue. Even when your wedding business is humming, if your event space is empty mid-week, you have a perfect opportunity to fill the void with group and corporate business. Maximize your marketing reach with engaging brochures, sell sheets, floor plans, and in-depth guides to area attractions that show corporate planners why your property is the place to book their next corporate retreat or meeting.

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