About Us
An Extension of Your Marketing Team
At Hawthorn Creative, we believe unforgettable experiences start with inspired storytelling and strategic design. As a full-service marketing agency rooted in the hospitality industry, we help hotels, resorts, destinations, and event venues connect with travelers and guests in meaningful, measurable ways. For over 22 years, we’ve combined creativity with data-driven insights to craft compelling brand narratives, beautiful print collateral, and powerful digital strategies that drive bookings, build loyalty, and elevate every guest experience.
"Our mission has always been simple: to help hospitality brands tell their stories in ways that inspire action and create lasting connections. Whether it's a boutique hotel, luxury resort, or destination marketing organization, we bring their unique experience to life through strategy, creativity, and a deep understanding of what travelers crave today."
–Jessica Kaiser, CEO and Founder
"Success in this industry isn’t just about beautiful design or clever campaigns — it’s about understanding what truly moves people. At Hawthorn Creative, we combine deep hospitality expertise with data-driven strategy to help our clients stay ahead of the curve, build lasting connections, and ultimately, grow their business. When creativity and strategy work hand in hand, that’s when the real magic happens."
–Dan Seitz, VP of Strategy
"For us, success starts and ends with relationships. Our clients trust us to be an extension of their team, and that trust is something we earn every day through clear communication, collaboration, and a true understanding of their goals. At Hawthorn Creative, we know that when we invest in our clients’ success, we all grow together."
–Michele Hazut, VP of Client Experience
"Creative isn’t just about making something look good — it’s about making something feel right. Our process is rooted in truly understanding each client’s brand, voice, and vision so that every design, every piece of content, and every campaign feels authentic to who they are. Great creative happens when strategy, storytelling, and design all come together with intention and heart."
–Aimee Syverson, VP of Creative
Our Approach
01.
Discover & Strategize
We start by immersing ourselves in your brand, property, and audience. Through thoughtful discovery, market research, and collaborative workshops, we uncover what makes your experience unique — and how to position it to stand out in a crowded marketplace.
02.
Create & Elevate
With strategy in hand, our team of creative experts brings your story to life. From custom content and stunning print collateral to cutting-edge digital campaigns, we design with intention — ensuring every detail connects with your audience and drives engagement.
03.
Execute, Optimize & Grow
Our work doesn’t stop at launch. We continuously measure, refine, and evolve your marketing efforts to ensure lasting impact. By staying ahead of industry trends and leveraging data insights, we help you turn first-time guests into lifelong advocates.
Meet our clients
A few of the brands we love to brag about
