Generative AI and Google Search: Here’s What We Know So Far
We’re sharing a breakdown of how Google AI Overview works, the challenges it poses, and opportunities for the hospitality industry to get ahead of the generative AI curve.
Solution: Search Engine Marketing
Powerful SEO and SEM pack a one-two punch
Over 90% of all website traffic comes from the first page in Google Search. If your website is hidden on page two, your customers won’t find you. Plus, Google is constantly changing the algorithm that determines whether your site is relevant and ranked in search. To stay ahead of these changes, it’s critical to combine strong search engine optimization (SEO) and search engine marketing (SEM) strategies with ongoing analysis and adjustment deployed by data gurus who eat, sleep, and breathe Google’s ever-changing criteria.
Just as we do when we design websites for our clients, we can optimize your website to communicate effectively with Google and other search engines, improve the user experience, and ultimately earn your way up in the rankings. Add our SEM services to pack a one-two punch with the power that the paid search arena offers.
OUR SEARCH MARKETING LINEUP
01.
On-page SEO
We’ll optimize your site so that search bots can understand why your website is relevant to users and which search terms you should be found for. Then, we’ll suggest a framework for ongoing SEO maintenance.
02.
Ongoing SEO
To win at SEO, you must consistently monitor and adjust your SEO strategy to ensure continued improvements in rankings and increased traffic. We’ll continuously review newly added website content to eliminate any negative impacts to the user experience.
03.
SEM (Paid Search)
Effective paid search campaigns like Google Ads provide the quickest way to jump to the top of the page listings. We’ll help you drive conversions through the platforms that can connect your business with your target audience.
“Hawthorn exceeded our expectations. Their dedication, creative approach, and attention to detail has resulted in more leads than ever.”
– Christy Brown, The Vine