Email Marketing

Don’t let social marketing and pay-per-click hog all the attention – email is 40 times more effective at acquiring new customers than Facebook or Twitter. That’s right, email marketing is a critical part of the content ecosystem, as well as your fastest route from conversation to commerce. But the look, tone, and content will make or break your success – and let’s not forget about the precise science of crafting the perfect subject line to max out your open rate. Our digital team is here to deliver. Here’s what we’ll do:

  • Research and understand your business goals, target audience, and desired buyer behavior
  • Design and program stylized email templates aligned with your brand
  • Develop a content calendar based on audience interests, business goals, time of year, and email frequency
  • Develop content and source images for each campaign
  • Send campaigns, monitor analytics, and report on quarterly success rates

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