How Millennials Shop for Wedding Venues
What wedding venues need to know about five core millennial buying habits to reach – and book – today’s couples.
Wedding & Event Venues: Newly Engaged Social Campaigns
Social event marketing they’ll fall head over heels for
Most couples book their venue within two months of getting engaged. For many venues, it can feel like a mad dash to get in front of millennial brides and grooms. The fact is, if you’re not utilizing targeted paid social media as part of your marketing arsenal, you’re sure to fall behind the pack.
Luckily, we know the wedding industry inside and out. Our team of digital experts uses Facebook’s data to target couples who have become engaged in the past three months. We’ll dive in and research your audience to ensure you reach only the most relevant newly engaged couples in your area. When you’re among the first to congratulate them on their engagement, you’re sure to make a strong impression.
OUR PROCESS
01.
Website ROI & Tracking
We’ll review your website with you and recommend changes based on best practices to ensure you see the most transparent ROI.
02.
Ad Creation & Updates
We know what today’s couples respond to and will select the photos and copy that will engage and inspire them. We don’t believe in a “set it and forget it” mindset – our team will continuously monitor results and make adjustments.
03.
Quarterly Reporting
Each quarter we’ll host a call with your team to review the performance of your campaign. We’ll discuss recommendations for future campaigns and any needed strategy shifts to drive results.
Free E-Book
7 Ways to Boost Social Media ROI for Event Venues
This free e-book will help supercharge your social media ROI
Download Free E-bookSOME REAL RESULTS
Qualified Leads
210 clicks converted to 31 site visits booked in one month as a direct result of this campaign.
$21,452 Lead Value
Using the client’s defined value of $692 per inquiry, 31 site-visit inquiries came from this monthly campaign.
33x ROI
Based on the client’s lead value and a $400 monthly ad spend.
Read the Case Study
“We have nothing but great things to say about our experience with Hawthorn. We worked with them on a Facebook advertising campaign with amazing results!” –Lauren Middledorf, Bluemont Vineyard
Bluemont Vineyard