WEBSITE STRATEGY, DESIGN & DEVELOPMENT

With a leading role at every stage of the buyer’s journey, your website is a critical component of your marketing. Think about it: Today, the majority of potential customers across every industry discover, learn about, engage with, and conduct business transactions with a business online.

Hospitality is no exception—leisure travelers planning their next vacation, newly engaged couples researching wedding venues and vendors, and businesses planning their upcoming conferences and events rely heavily on online research.

Bottom line? If your website isn’t optimized for the multiple touch points along the buyer’s path, you’re missing opportunities for new and repeat business. We can help. Through handpicked visuals, strategic content, and user-oriented design, Hawthorn’s digital team will build a website that not only looks stunning but attracts and engages your prospects and converts them to customers.

YOUR WEBSITE PROJECT WILL INCLUDE:

Strategic Design

Your website won’t just be “pretty” but also modern, quick, and built with effective SEO and intelligent, intuitive navigation to attract, engage, build trust, drive action, and nurture conversions with prospects. It also will be fully responsive for mobile devices and easily integrate with social platforms and third-party booking engines.

Customized Creative

Your website design speaks volumes about your company’s brand positioning and personality, which is why we customize the images, fonts, graphics, and other creative elements of your website. The result? A truly unique look and feel that capture your style, make the right impression, and inspire visitors to reach out for more.

Professional Content

To ensure your website messaging is just as compelling and engaging as its design, our editorial team will review every word to make sure your messaging is polished, purposeful, and error-free. If you need help with adding fresh new content, we can do that, too! (Click here to learn more: Content Marketing for Hotels and Destinations.)

Hosting & Support

We’ll arrange your website hosting, removing any associated confusion and hassle for you. We’ll also train your team on how to make ongoing updates within the simple, user-friendly CMS platform your site is built on. Think you might want more? Ask us how we can assist you with ongoing website support, such as SEO & SEM services.

Recent Websites

Amy Wellenkamp Photographer

This California-based wedding and portrait photographer aimed to take her “good but not great” website to a level that complemented the aesthetics of her award-winning creations. Her new site captures her style and personality and inspires the visitor through stunning photos and words at every turn.

 

“Seeing my vision and photography depicted with such organization and beauty touches my heart and soul!”

– Amy Wellenkamp, Photographer

Ayres Vineyard & Winery

Appreciation and celebration of living their self-proclaimed “daring adventure,” is evident everywhere you turn at this inviting, family-run vineyard on Oregon’s Ribbon Ridge. We were privileged to help Ayres share their story and create an online destination as welcoming and warm as the place itself.

“Seeing my vision and photography depicted with such organization and beauty touches my heart and soul.”

 

– Amy Wellenkamp, Photographer

Kennebunkport Inn

Casual elegance. Stylish guest rooms. Thoughtful amenities. Exceptional guest service . . . And now a website to match. Thankfully, for those who tuck into this historic inn’s inspiring website, planning a visit to experience its New England hospitality for themselves is just a click away.

Ana Stefanovich Events

What to do when your website doesn’t come close to meeting your exacting standards of excellence and the expectations of the most discerning clients? This highly in-demand planner with a reputation for flawless events teamed up with us to make some magic happen for her fresh, stylish new website.

“Truly, our site is the best site in the industry! You all nailed it.”

 

– Kathleen McLeroy, Owner, Ayres Vineyard

Christmas House Inn

With its beauty, amenities, and charismatic owner, this venue never fails to impress during the on-site tour. The problem was, its lackluster old website didn’t entice enough couples to book a tour, let alone imagine themselves there on their wedding day. The new site not only exudes romance and charm but also draws couples from all over California to come see it for themselves.

360 Destination Group

With an average of only three to eight seconds to capture a website viewer’s attention, we knew that 360 Destination Group’s site had to be as spectacular as walking into one of their events. From reorganizing the navigation to overhauling the content, Hawthorn produced a website that’s user-friendly, entertaining, and puts the right information at the fingertips of a prospective client. (Click here to read the full case study on 360DG’s work with Hawthorn Creative.)

“Hawthorn is organized, creative, professional, and they make working with them easy.”

 

– Shelly Archer, Partner, 360 Destination Group

RELATED READING

Our hospitality marketing experts continually share their observations and ideas on our blog, including the following recent posts on websites:

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