Content Marketing

Research shows that consumers, on average, review 38 websites while they dream about, plan, and finally purchase their next trip. Which is why businesses in the hospitality industry need to up their content marketing efforts with high-quality, attention-grabbing content that attracts, engages, and ultimately converts. In fact, hotels and destinations that make smart use of content marketing find three times as many leads as those who rely on traditional sales-based marketing approaches. So if you want to build awareness, book more rooms, and drive customer retention, let’s talk content.

Whether you’re easing into content or going for the deep dive, we’ve got a solution for you.

Tier 1: Fully Customized Content

Think of this as the “whole shebang,” where we’ll develop a holistic end-to-end strategy for your entire content and distribution infrastructure or build a fully customized content product of your choosing. That includes idea generation, writing, photo sourcing, and optimization of engaging content that aligns with your brand voice and marketing goals. We can also design posts, and develop a distribution strategy to amplify your content across your website, blog, search engines, social channels, email marketing, print collateral, and more.

Tier 2: Turnkey Content

This is a simpler approach, where we work with you on a set of specific needs or pain points, then build content and a distribution strategy to overcome them. Say you need to drive bookings around a major event that you help sponsor, or your GM is pushing you to find ways to extend guests’ stays beyond two nights in the spring. Hawthorn will develop the engaging content to speak to those goals, then help you define where to put it on your website and give you the social posts and email campaign materials to drive clicks back to it.

Tier 3: Initial Content Strategy

This is our smallest content marketing offering. If you have the manpower to produce blog posts or content, you still need to rest easy knowing that time investment is well spent. Turn to us as the content experts to develop a close understanding of your marketing goals and needs to then build the story concepts, approach, and content calendar that align with your goals. We’ll then hand you the reins so your internal team can write, post, and distribute. Front-end strategy can also be paired with regular check-ins (quarterly, semiannually, etc.) to field questions, make adjustments, and keep your team on track.

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