Content & Email Strategy for Med Spas: Part 1 – Content
Equip your clients with the dos and don’ts in beauty with a digital content marketing strategy.
Medical Aesthetic Solution: Content & Email Marketing
Good content informs, leaves an impression, and drives action
On average, 66 percent of medical aesthetic revenue comes from existing customers. And while injectables are largely what brings these customers in the door, more profitable services can be paired with standard treatments. The problem is that most practices rely on upselling customers once they’ve arrived for their treatment. This can make customers feel they’re being “sold on the spot.” Here’s how content marketing can solve this awkward problem and skyrocket sales:
THE ANATOMY OF YOUR CONTENT STRATEGY
Monthly
Blog Posts
Clients are looking to you to be a trusted interpreter of the latest trends. On a monthly basis, our team will write an article to pique the interest of your customer base, then load it to the blog section of your website. (Don’t have a blog? Don’t worry, we can add one for you.)
Monthly
Email Campaigns
Using a stylized email template we’ll create for you, we’ll email your clients a link to each monthly blog post combined with a strategic monthly promotion of your choice. This allows clients to digest info on their own time and book additional services before their next visit.
Ongoing Social
Media Marketing
This same content we develop for your blog and emails also becomes the food for your Facebook and Instagram posts, helping you maintain your presence on these platforms to reach followers and attract new customers.
Looking for
inspiration?
J. THOMAS Plastic Surgery
Brand Identity & Website
Combining a sleek design with aspirational imagery and a welcoming vibe, we created a plastic surgeon practice website that is truly one of a kind. Backed by SEO integration, keyword-rich text, strategic conversion architecture, and unique mobile styling, the result is a site that functions as beautifully as it looks.
See the Site
Glow Med Spa
Email Marketing
Glow's visually rich emails delivered at strategic customer touchpoints interweave content from their blog with packages, promotions, and other conversion-centered CTAs to keep customers coming back again and again.
Medical Aesthetic Marketing Lookbook
Cost-effective, turnkey medical aesthetic marketing solutions are within reach
Our free lookbook offers inspiration and solutions at your fingertips
Take A Peek