Case Study:
Kennebunkport Resort Collection
A new look in New England hospitality
Casual elegance. Stylish guest rooms. Thoughtful amenities. Kennebunkport Resort Collection (KRC) was set up for success with some of the most sophisticated properties in the region, each offering guests something special. Hawthorn had worked with them for several years on a vibrant custom magazine, which garnered repeat praise from guests. The problem? Their dated web presence and platform.
KRC struggled with something many hotels and resorts can relate to: an outdated and inflexible Content Management System (CMS). They wanted to reflect the luxury and uniqueness of their properties, but were unable to even edit the content themselves. So, they turned to Hawthorn, their longtime print partner, to translate their magazine look and feel to the web.
“KRC has such unique properties. Highlighting their photography elevated their online presence – it was the final piece of the puzzle.”
— Michele Hazut, Senior Account Manager
The Journey to Success
01.
The Challenge
An inflexible, proprietary CMS that didn’t allow their sites to grow and evolve with their properties.
02.
The Approach
We translated the editorial, image-focused approach we established in their magazine to three unique property sites.
03.
The Outcome
Three beautiful hotel websites that are easy to update and maintain and that highlight their gorgeous imagery and strong social presence.
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