Leveraging social media to your benefit requires a time commitment and a good strategy.
Gen X holds 30% of consumer buying power, and makes up 49% of the cosmetic procedures market. How can you reach them effectively?
The best hotel marketing strategies feed all three phases of the traveler marketing lifecycle
Was the social media marketing role thrust upon someone on your team? Here’s how to ensure their success.
We pored through The Knot’s annual report and picked out key wedding venue marketing takeaways.
With 2018 winding down and engagement season fast approaching, do you feel ready? These resolutions will have your digital and print efforts working in tandem to drive bookings and make 2019 your best year yet.
Destination and hotel Instagram marketing requires more than slick visuals. Instagram is an ever-evolving product with a broad, fast-growing audience, and a basic understanding of its nooks and crannies will help you get ahead.
Bluemont Vineyard made social media ads part of their wedding venue marketing and saw a massive 33x ROI in just one month.
The former VP of Sales at The Knot drops some truths — from the under-appreciated value of inquiries to why you shouldn’t race to get a lead on the phone.
Is your website up to snuff? How about your SEM? Event brochure? This checklist will walk you through exactly what you need to do to reach engaged couples.
A one-size-fits-all marketing strategy has never been a great plan for wedding venues, but that’s particularly true today when appealing to Millennial brides.
Are they worth it? Is it one or the other? How do you succeed? A few savvy vendors helped us make sense of the two major online wedding marketplaces.
Here are four lessons that hotel marketers can borrow from those (somewhat silly) celebrity YouTubers.
So you think luxury hotels can’t use user-generated content (UGC) because it’s not polished enough? Take some notes from the Four Seasons, Hyatt, and W Hotels.
If you’re in wedding venue marketing, do you know how much each inquiry and site visit is worth? Follow these simple steps to a clearer marketing plan.
Emily Forsha of Travel Oregon pulls the curtain back on what we consider one of the top destination content marketing strategies in the hospitality industry.
What wedding venues need to know about five core millennial buying habits to reach – and book – today’s couples.
Wedding and special events venues live in a visual world, but if your social media strategy is limited to simply posting pretty pictures, you’re missing out.
Your Hawthorn Creative wedding or event brochure is ready – the ink is dry on the paper and the pixels are set in the digital version. Now what?
Valentine’s Day isn’t just an opportunity for hotels to build creative packages. Here are three recent content campaigns that used the holiday to spark online and social engagement. Fill-in-the-Blank Romance Tiffany’s “drop a hint” campaign saw great traction back in 2012 with its fill-in-the-blank, customizable e-cards. Hotels can use a similar idea without the complex […]