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TKText Here. You know you need fresh content for your website. You know you need content to post on social media and in your email campaigns. You know you need to be driving bookings for specific promotions and goals. You just don’t have the time or resources. Hawthorn’s Intro to Content package delivers all three for hotels and DMOs with limited budget and staff.

 

YOUR WEBSITE PROJECT WILL INCLUDE:

Strategic Design

With powerful SEO and intuitive navigation, your site will attract, engage, and inspire interactions from prospects. It also will be quick and fully responsive and will easily integrate with social platforms and third-party booking engines.

Customized Creative

We’ll nail the images, fonts, graphics, and other creative elements so your brand personality shines through. You’ll get a unique look and feel that captures your style and makes the right impression.

Professional Content

Our editorial team reviews every word on your website to make sure your messaging is polished and purposeful. Need help adding fresh, new content? We’ve got you covered.

Hosting & Support

We’ll arrange your website hosting and train your team to make ongoing updates within the user-friendly CMS platform. We also offer ongoing support, such as SEO & SEM services and website maintenance.

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SIMPLE & SEAMLESS WEBSITE PROCESS

Our goal is to make the process of getting a new website as easy for you as possible. We’ll take care of all the hard work – you just tell us what you like and don’t like. Here’s how this works:

Beautiful & Strategic Design

You spend your days putting on events, we spend ours designing websites. We’ll nail the images, fonts, graphics, and other creative elements to get a unique look and feel that captures your venue and makes the right impression.

Stunning, Professional Photos

Your site will feature beautiful, professional pictures that showcase your venue, capture the range of events you can create, and inspire couples and others. We know that collecting all of those images can be onerous, so simply give us the names of photographers and we’ll go get their best pictures.

Polished & Purposeful Copy

You don't have to worry about writing a word for your website! A dedicated copywriter will interview you and write all of the content on your website for you.

Packages and Pricing

We offer three levels of website packages that vary in size and complexity. We can help walk you through your options and decide which level best fits your circumstances.

Tier 1

$7,750

7-10 pages, including up to 5 galleries

Image collection and selection
(up to 5 photographers)

Full copywriting

Logo creation
(simple text)

Tier 2

$10,950

12-15 Pages, including up to 10 galleries

Image collection and selection
(up to 5 photographers)

Full copywriting

Logo creation
(simple text)

Custom

Inquire for Pricing

Customized number of pages and galleries
We can create the site of your dreams!

Image collection and selection
(5 or more photographers, if necessary)

Full copywriting

Custom-designed logo

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Pricing

Just like your eBrochure, the OneSite is a subscription good for a year or as long as you are in an active agreement with us for an Event Brochure so that we can give exposure to those vendors who help support your print brochure.

First Issue

  • One- or two-issue Event Brochure contract: $2,750 (If three vendor ads sold: $965)
  • New three-issue Event Brochure contract: $1,785 (If three vendor ads sold: FREE)

 

Renewal Issue

  • $1,785 (If three vendor ads sold: FREE)

View Template Options

Below are your three options for web templates, which we’ll then customize based on your Hawthorn Event Brochure’s fonts, colors, and photos. Each OneSite will look completely unique, reflective of your custom Event Brochure.

Having a hard time picturing how your OneSite will translate from your Event Brochure? See the sample venue’s Event Brochure here.

Marquis

Clean navigation and wide margins create large negative spaces around centrally located content.

Key Features
Sticky top navigation Gallery style: small grid Reviews style: rotating section Wide static banner photos introducing each section

Soho

A modernist approach with left-aligned content, big color blocks, and wide content filling the screen.

Key Features
Big color blocks Left-aligned text Gallery style: large grid Reviews style: stacked in one section Parallax photo banners between sections

Juniper

Generally playful, mixing straightforward and contemporary elements from top to bottom.

Key Features
Gallery style: large, multi-sized blocks Stacked text blocks Reviews style: separate banners Static photo banners between sections Location map at bottom

Having a hard time picturing how your OneSite will translate from your Event Brochure?
Compare this sample venue’s Event Brochure to the templates above.

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– First Lastname, Position Title

RELATED CONTENT

Our hospitality marketing experts continually share their observations and ideas on our blog, including the following recent posts on websites:

All campaigns include the following setup & maintenance:

Website ROI & Tracking

We'll review your website with you and recommend best practices for how to see the most transparent ROI for this campaign - and all website inquiries, for that matter.

Fine-Tuned Targeting

We'll dial in the audience targeting specifically for your venue and what we know works to reach qualified newly engaged couples in your area.

Ad Creation & Updates

We know what today's brides respond to, and will select the photos and copy to speak to them with your messages in mind. We'll also make minor adjustments to the ad and targeting mid-month based on its performance.

Monthly Reporting

Each month of the active campaign concludes with a report on results and key observations, plus a brief phone call to review and answer any questions you have.

Results

 Sample results from one client’s first month of the campaign.

210

Link Clicks
Clicks from the campaign to the recommended page on the client’s website.

$21,452

Lead Value
Using the client’s defined value of $692 per site-visit inquiry and 31 site-visit inquiries that came from this monthly campaign.

33x

ROI
Based on the client’s lead value (left) and $400 monthly ad spend.

Who It’s Right For

Every business looking to find new couples right after they get engaged is a great candidate for this social media ads product.

Venues

You know the first buying decision newly engaged couples make is the venue selection. Don't miss that small window of opportunity to reach new clients!

Vendors

We know what you know: The times have changed - top brides are booking all their vendors within a few months of engagement, not just their venues.

Pricing

Total Annual Cost for Four Months of Live Ads: $3,870

$1,050

One-time campaign setup & launch
Includes ad targeting, creation, and deployment, plus recommendations for how to see the most impact on your website.

$1,220 + $1,600 ad spend*

Four months of ad management & reporting
*Min. $400/month paid directly to Facebook.
Add additional months at $300 + ad spend per month.

How It Works

You’ll select four months of the next 12 for your ad to be live. We recommend one live month per quarter to capture all couples who are newly engaged within each three-month window of the year. However, you can select which months you want the ad to be live as you see fit within the 12 months from contract signing. Those months will be selected at the outset of the project. Add more months beyond the original four as you see fit.

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Packages and Pricing

Our website redesign packages are completely customized and scalable for different clients and budgets, starting at $7,500. If you’re looking for assistance with refreshing elements of your website, we offer a la carte services to help with that, too.

 

With a new website, be sure that you deliver a cohesive brand experience at every stage. Learn more about Website Plus below.

Website Plus

Your website is only one part of the customer journey. If you’re looking to create a cohesive brand identity across multiple customer touchpoints, Website Plus is right for you. With this option, our team of designers and brand specialists will create materials and digital programs that augment your website redesign.

Choose any three of the following for an additional $3,000 when you sign up for any website package:

  • Stylized Email Template
  • Social Media Design & Guidance
  • SEO & SEM Audit
  • 2-Sided Sell Sheet
  • Pocket Folder
  • Rack Card
  • Tri-Fold Brochure
  • Business Card & Letterhead
Ray's on the River Event Brochure

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Ray's on the River Event Brochure

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Ray's on the River Event Brochure

Ayres Vineyard & Winery

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Alyeska Resort Event Brochure

Ayres Vineyard & Winery

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View Website  |  Read Case Study

Ray's on the River Event Brochure

Ayres Vineyard & Winery

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View Website  |  Read Case Study

Ray's on the River Event Brochure
Ayres Vineyard & Winery

View Website  |  Read Case Study

Alyeska Resort Event Brochure
Ayres Vineyard & Winery

View Website  |  Read Case Study

Ray's on the River Event Brochure
Ayres Vineyard & Winery

View Website  |  Read Case Study

SEND US A MESSAGE Let’s create the strategy, design & content to engage with and inspire the clients you serve.
Have a question, want to kick-start a project, or just want to discuss partnership possibilities? We’d love to hear from you. We’ll get back to you ASAP!