How to Use Brand Research to Unlock Your Company’s True Identity
Done well, brand research can help guide you to your true north.
Solution: Brand Strategy
When brands create emotional connections, they earn lifelong customers
It takes more than a pretty logo to create a compelling brand. Branding is about cultivating a set of values, experiences, and stories that a consumer can consistently count on and connect with.
Our expert team of strategists and designers are here to help research and define your brand and weave together design, storytelling, and visuals to produce marketing and event collateral that showcases who you are. Together, we’ll craft a brand experience that breaks through consumer indifference to resonate with your target audience. Let us tell your brand story – it’s a great one.
OUR BRANDING PROCESS
01.
Brand Research & Definition
First, we find the answers to a number of key questions: Where are you going? Who are you talking to? What emotions do you need to evoke to generate action?
02.
Building the Strategy
Once your brand experience is defined, we move into the strategy phase where we establish the assets we’ll need to execute our key marketing tactics.
03.
Executing the Brand Experience
Now, for the fun part. Here is where we’ll bring all of our hard work to life by designing your owned, earned, and paid media.
“Hawthorn exceeded our expectations. Their dedication, creative approach, and attention to detail has resulted in more leads than ever.”
– Christy Brown, The Vine