Destination Blogs & Websites

Your website sells rooms. Your destination site goes deeper, curating a travel experience through handpicked images, stories, and recommendations for all the activities and amenities worth discovering in your hotel(s) and destination(s). Why go the extra mile? Because consumers today don’t want to be sold. They want to be engaged. They want information that will enhance their lifestyle and their vacation experience. A strong destination site will not only increase engagement and bring more visitors to your virtual doorstep, but those visitors are far more likely to convert, based on engaging content.

Still not sure if a destination website is worth the investment? Chew on this: Content marketing costs 62% less than traditional marketing, and produces three times as many leads.

Two Options to Align with your Brand and Budget

Destination Websites

Our team will design, develop, and optimize a destination website that is separate from your enterprise site, yet still aligns with your brand. This is an ideal solution for hotels and organizations who prefer to build a content strategy within a stand-alone environment. Once the site is launched, we develop a regular schedule of keyword-rich content that engages travelers seeking information about your destination(s). This content is then boosted through additional distribution channels, such as social media posts and email campaigns, all with the intention of linking back to pages within your destination site and your enterprise site.

Destination Blogs

Destination blogs are just like our destination sites (above), but built into the existing framework of your enterprise site. We help you reimagine the power of a new blog or turn that forgotten corner of your site into the central hub of online activity. You can then fill your social media posts and email campaigns with content that links back to this section of your website. It’s the spark that turns awareness into engagement and then to bookings.

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