Case Study: Bluemont Vineyard

Proactive, Targeted Outreach Delivers New Clients and Remarkable ROI 

Meet Bluemont Vineyard

Bluemont Vineyard began as a small homestead farm in the early 1970s that grew sweet corn, mums, pumpkins, and vegetables. Since then, the business has extended into Bluemont, Virginia, where they’re more than a decade into a thriving wine business that produces about 6,500 cases of wine each year. In addition to the winery, the grounds serve as a spectacular venue for private groups, particularly for weddings, throughout the year.

Challenges & Goals

Bluemont Vineyard has a clear selling point over competing wedding venues: the gorgeous panoramic view of Virginia Wine Country. But to get couples there for a site visit to appreciate all that they have to offer, Bluemont Vineyard first has to generate leads. Social media ads targeting newly engaged couples offers a unique way to put the venue front and center in their prospects’ social feeds at just the right time.

Results

In just the first month of Bluemont Vineyard’s social ad campaign, they saw 24,005 impressions, 4,210 people reached, 210 clicks, and a whopping 31 leads (brides and grooms who filled out the site inquiry form on their website) – all thanks to a $400 ad spend, plus our management fees.

31

Qualified Leads
210 clicks converted to 31 site visits booked in one month directly from this campaign.

$21,452

Lead Value
Using the client’s defined value of $692 per site-visit inquiry and 31 site-visit inquiries that came from this monthly campaign.

33x

ROI
Based on the client’s lead value (left) and $400 monthly ad spend.

“We have nothing but great things to say about our experience with Hawthorn. We were so happy with how our brochure turned out that we’ve worked with them on a year-long Facebook advertising campaign, which has brought amazing results! They created the most stunning new website for us and even worked on our behalf with a third-party e-commerce site for us to make it fit seamlessly with the new, beautiful design that they had created. Our Google Analytics proves that the redesign was more than worth the investment, and our email list has grown significantly since the launch.”

 

–Lauren Middledorf, Director of Marketing

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