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Twitter isn’t a major part of most hotel social media marketing strategies – but that doesn’t mean there isn’t plenty of fertile opportunity.

So you think luxury hotels can’t use user-generated content (UGC) because it’s not polished enough? Take some notes from the Four Seasons, Hyatt, and W Hotels.

We say it often: Content is a core pillar of almost every strong digital marketing strategy in the hospitality industry. Here, we recap our best content marketing insights from 2017.

From typography to illustrations to print techniques, we had a busy year examining trends in design. Here’s our top takeaways for the hospitality industry.

Almost every wedding, destination, and hotel marketer has or is considering investing in a drone video. We went to the source to help you pick the right one.

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